German AVOD streamer rlaxx TV has partnered with music video network Vevo.
The deal will bring the Vevo Pop channel to users. The channel offers a curated linear feed of pop-genre music videos, from artists such as The Weeknd, Little Mix, Jorja Smith, Lady Gaga, Harry Styles and Ariana Grande
Vevo is available on rlaxx TV Germany, Spain, the UK and France, with subsequent European rollouts planned for later this year. The free rlaxx TV app can be found on Amazon Fire TV, Apple TV, Xbox, and Android TV, along with ‘most smart TVs’.
Vevo’s Director, Advanced TV, UK & International, Richard Brant, said: “At Vevo, our goal is to bring our vast premium music video catalog to fans wherever they are worldwide and however they want to enjoy them. By partnering with rlaxx TV, we have yet another excellent streaming service bringing Vevo’s music programming to the television and providing fans with a place for a high-quality, immersive music video viewing experience.”
rlaxx TV CEO, Ronny Lutzi, said: “‘Just relax and watch TV’ was an essential motto during the conception of rlaxx TV a little over a year ago. We wanted to create a modern streaming service, which means that you can simply switch on and then lean back without having to endlessly search for content. We are really pleased that Vevo is integrating this aspect perfectly with their channel on rlaxx TV.”
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