US-based second screen TV service Viggle has launched the Viggle Audience Network, partnering with a number of companies to deliver a wider offering to advertisers.
Initial partners for the Audience Network include Dijit Media’s NextGuide, TV information engine Boxfish and personalised TV guide app Buddy TV – firms that Viggle described as sitting “at the intersection of TV and mobile entertainment.”
The network will give advertisers access to an audience of nearly 10 million users, including more than three million registered Viggle users, the company said.
“Viggle’s continued growth has prompted new and unique opportunities not only for our dedicated users but for advertisers to engage with them beyond our platform. The Viggle Audience Network will serve as a bridge for advertisers between Vigglers and these sites’ visitors, enabling marketers to roll their campaigns out to them simultaneously for maximum impact,” said Viggle president and COO Greg Consiglio.