Opera partners with Viggle on ‘Add-to-DVR’ technology

Opera Mediaworks has partnered with Viggle to create a new mobile ad unit that is designed to communicate with a user’s DVR to set up a programme recording.  The Add-to-DVR technology is designed to give TV network advertisers new call-to-action capabilities as part of their mobile campaigns, allowing viewers to click to set a recording. […]

Viggle agrees content recognition deal with Gracenote

Second screen TV service Viggle has signed an automatic content recognition deal with Gracenote that will let Viggle users identify and match TV programmes and movies with their mobile device. The deal builds on an existing agreement between the two firms relating to music identification, and will see Viggle use Gracenote’s Entourage ACR platform. Viggle […]

Second screen use helps brand resonance, claims Viggle study

Dual exposure to an ad both on TV and a mobile device resulted in a 39% increase in brand recall, according to a study by second-screen TV service Viggle. The firm, which commissioned the research from Nielsen, said that this type of ‘dual exposure’ also created “a significant uptick in likeability and interest in the […]

Viggle buys NextGuide parent Dijit Media

Second-screen TV service Viggle has acquired Dijit Media, the firm behind personalised TV programming guide NextGuide. The deal, which was closed for undisclosed terms, will see Viggle integrate Dijit Meida’s services – including the NextGuide’s Reminder Button, which can be embedded into any website, letting viewers track and set reminders via email, text message or […]

Viggle buys entertainment site Wetpaint

US-based second screen TV app Viggle has acquired celebrity gossip and entertainment news site Wetpaint. The deal closed for a reported US$30 million (€22 million) and will see Viggle integrate “brand new Wetpaint-tastic features” into its service. Announcing the acquisition in a statement on its website, Viggle said that the addition of Wetpaint would take […]

i.TV reportedly buys GetGlue

US mobile TV guide app i.TV has reportedly acquired second screen service GetGlue. According to a TechCrunch report, the agreement is for an all-stock deal at an unknown valuation and is due to be announced soon. GetGlue was previously linked to Viggle, another player in the companion TV app space, but plans by the two […]

Viggle launches audience network

US-based second screen TV service Viggle has launched the Viggle Audience Network, partnering with a number of companies to deliver a wider offering to advertisers.  Initial partners for the Audience Network include Dijit Media’s NextGuide, TV information engine Boxfish and personalised TV guide app Buddy TV – firms that Viggle described as sitting “at the […]

Five times more TV activity on Facebook than Twitter

The amount of TV-related social activity on Facebook is roughly times as much as all other social networks combined, according to social TV analytics company Trendrr. The new research, which compared second screen activity on Facebook with Twitter and dedicated social TV apps including GetGlue and Viggle, found that activity related to broadcast television was […]

Viewers not engaging with second screen TV apps

Viewers are not commonly using apps designed to enhance second-screen engagement with TV, like Viggle and Zeebox, according to a new study by NPD Group. The research firm said that while multitasking is common, US viewers are less willing to use their second-screen devices to interact directly with applications designed specifically for the TV programs […]

Viggle buys social TV leader GetGlue

TV loyalty service Viggle has agreed to acquire social TV app provider GetGlue for US$25 million (€20 million) and 48.3 million shares, potentially creating a combined entity a total of about 4.5 million registered users. GetGlue founder and CEO Alex Iskold will join Viggle in a senior executive position and Viggle will take GetGlue’s 34 […]