US-based second screen TV app Viggle has acquired celebrity gossip and entertainment news site Wetpaint.
The deal closed for a reported US$30 million (€22 million) and will see Viggle integrate “brand new Wetpaint-tastic features” into its service.
Announcing the acquisition in a statement on its website, Viggle said that the addition of Wetpaint would take its service “beyond primetime.”
“Wetpaint is the place to indulge your TV obsessions 24/7, from breaking news to red-hot spoilers, hilarious recaps and in-depth coverage of the Housewives’ catfights. Vigglers, get ready to know your favorite shows on a whole new level,” the firm said.
In November 2012 Viggle agreed to acquire rival social TV app provider GetGlue for US$25 million (€20 million) and 48.3 million shares. However, the deal fell through earlier this year, and GetGlue was eventually bought by US mobile TV guide app i.TV last month.