The new research, which compared second screen activity on Facebook with Twitter and dedicated social TV apps including GetGlue and Viggle, found that activity related to broadcast television was seven times more on Facebook, while activity linked to cable-television programming was 4.5 times bigger than on the other networks combined.
It also noted that second-screen activity levels on Facebook were “particularly high among viewers of dramas and comedies,” and that Facebook activity involving Hispanic programming was “significantly higher” than on the other social networks.
“Live events during airtime, such as sporting events, also showed dramatically higher levels of activity over other social networks — something that may be surprising for some marketers who view Facebook as a platform mostly for extended conversation,” said Trendrr.
The research, which was carried out during a single week in May, looked at activity on Facebook including likes, comments, shares and posts. Trendrr said that the research marked “the start of an exciting relationship between Facebook and Trendrr” and that it hopes to begin incorporating Facebook data into its social TV rankings, which currently only take a “small, rate-limited sample” of Facebook data.
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