Twitter buys social TV analytics company Trendrr

Twitter has acquired social TV analytics firm Trendrr, in a deal that the latter said would allow it to “realise bigger opportunities” and drive better experiences for users, media and marketers. In a blog post announcing the deal, Trendrr CEO Mark Ghuneim said that Twitter will use its real-time Twitter engagement platform, Curatorr, to work […]

Five times more TV activity on Facebook than Twitter

The amount of TV-related social activity on Facebook is roughly times as much as all other social networks combined, according to social TV analytics company Trendrr. The new research, which compared second screen activity on Facebook with Twitter and dedicated social TV apps including GetGlue and Viggle, found that activity related to broadcast television was […]

Sports and specials account for 60% of second screen viewing

Sports and special programming accounted for almost 60% of second screen activity in the first quarter of 2013, according to new stats by US social TV analytics company Trendrr. The firm logged 205 million social interactions in the quarter around one-off sporting and special events.” These included the Superbowl, which accounted for a massive 52 […]

Trendrr to debut social TV analytics in UK 

Social TV analytics company Trendrr is launching its service in the UK. 
Speaking at the Social TV World Summit event in London this morning, CEO and founder of Trendrr Mark Ghunheim said the service would be “a deep real time product” with a dashboard component as well as reporting. The service, already available in the […]