Anyone for tennis? Amazon poised to exit the court

Media reports are circulating that Amazon Prime has decided to pull out of the UK live tennis rights market, five years after it shook up the status quo. Several national newspapers are suggesting that Amazon chiefs have decided not to bid for ATP and WTA rights in the UK, leaving the way clear for a […]

ATP and WTA unify under one roof with new app

Tennis’s ATP and WTA tours have partnered to launch a single mobile app. The ATP WTA Live app, which is an effort to unify the fragmented sport, will provide access to the latest scores, results, stats, news, video and movement in the official rankings. The app will replace the existing standalone ATP and WTA apps. […]

Tennis Channel picks up WTA rights in four European markets

The Tennis Channel has announced a two-year rights deal with the Women’s Tennis Association (WTA) for Germany, Austria, Switzerland and the Netherlands. The deal will see the Sinclair Broadcast Group-owned network serve as the primary rights holder for the WTA across the four countries, showing all WTA 1000, WTA 500, and WTA 250 events. In […]

ATP and WTA launches first joint project amid calls for tennis unification

The newly combined ATP and WTA marketing operation has launched its first major project. The two top tennis associations – the men’s ATP and the women’s WTA – first announced plans to merge their marketing departments in January amid further calls to fully merge the seven bodies that run the game.  The new project in […]

CVC in talks to merge ATP and WTA in US$600 million One Tennis deal

Private equity firm CVC is reportedly in advanced talks over a deal to combine the organisers of the men’s and women’s tennis tours in one commercial entity. According to a report from Sky News, the former Formula One owner CVC is in detailed talks over a US$600 million deal to combine the ATP and WTA […]

Eleven secures rights to WTA in Portugal

Eleven has picked up rights to the Women’s Tennis Association for three seasons from 2021-23 in Portugal. The sports broadcaster will air the WTA Finals and WTA 1000 tournaments live across its linear and digital channels. In total, the channel will show a total of 10 tournaments a season. The WTA rights complement Eleven’s existing […]

Amazon reveals extensive summer slate of live Tennis broadcasting

Amazon has announced a summer schedule of tennis broadcasting as sports continues to mount a comeback in a post-lockdown world. Coverage will start with the 31st Palermo Ladies Open WTA event from August 3, followed by the WTA and ATP tour Western & Southern Open in New York from August 22. The summer will be […]

Amazon expands live tennis coverage to 80 tournaments

Amazon has expanded its library of live tennis rights to over 80 tournaments from the ATP and WTA, the company has said.  Prime Video will broadcast live, on-site coverage across many ATP and WTA tournaments in 2020, including combined coverage at the upcoming BNP Paribas Open, Indian Wells (March 11-22), Miami Open presented by Itaú […]

Eurosport adds WTA right to Russian portfolio

Discovery-owned Eurosport has added the exclusive rights for WTA tennis tournaments to its tennis portfolio in Russia. The new agreement comes into effect from January 2020 and will see Eurosport cover every major WTA event for the next four years, with up to 47 tournaments worldwide and more than 800 matches produced for broadcast each […]

Amazon secures WTA tennis for UK and Ireland

Amazon has secured exclusive rights to Women’s Tennis Association matches in a four-year deal for the UK and Ireland, giving Prime members exclusive access to WTA tournaments from 2020 to 2024. Amazon said that the WTA will join Prime Video’s tennis coverage of 37 ATP Tour events from 2019 to 2023, and the US Open from […]