Amazon secures WTA tennis for UK and Ireland

Amazon has secured exclusive rights to Women’s Tennis Association matches in a four-year deal for the UK and Ireland, giving Prime members exclusive access to WTA tournaments from 2020 to 2024.

Amazon said that the WTA will join Prime Video’s tennis coverage of 37 ATP Tour events from 2019 to 2023, and the US Open from 2018 to 2022, and represents the first time both professional tours have been available in one place in the UK.

Starting with a minimum of 49 tournaments in the first year, Prime members in the UK and Ireland will have access to the live events at no additional cost to their membership.

Prime members will be able to watch up to 2,000 live and on demand matches per year from the WTA, including the the BNP Paribas Open in Indian Wells, California, the Miami Open presented by Itaú, the Mutua Madrid Open and the China Open in Beijing, along with the season-ending WTA Finals in Shenzhen, China.
WTA live and on demand tournaments will be available across multiple devices on the Prime Video app for TVs, game consoles, set-top boxes and connected devices, including Amazon Fire TV and Apple TV, mobile devices and online.

“As soon as the opportunity to bid for the women’s tennis rights became available, we couldn’t wait to bring the tournament to Prime Video, giving customers the chance to watch the best in both women’s and men’s tennis all in one place for the first time. We are excited to be the home of tennis and will offer viewers the most comprehensive coverage, at no extra cost to their Prime membership,” said Alex Green, European MD of Sport at Amazon Prime Video.

Micky Lawler, WTA President said: “We are thrilled that Amazon Prime Video will offer the best of women’s tennis and showcase our premium events and world-class players to millions of fans across the UK and Ireland. We have been so impressed by their vision for our sport and are confident the Prime Video team will be a great partner of the WTA.”