Cinedigm acquires Viewster

US content and channels provider Cinedigm has acquired Swiss OTT VOD service Viewster and its subsidiary platform Viewster Anime, adding a property with a trademark presence in more than 30 countries around the world. Viewster and Viewster Anime’s offerings will be combined into Cinedigm’s library of channels and content, with the company taking over operation […]

Viewster partners with YouTube producers on branded channels

Video streaming service Viewster has launched a new branded channel offering focused around “highly curated short-form content.” Launch partners for the offering are three prominent YouTube producers: Mondo Media, which makes animations targeted at teens and young adults; AllTime10s, which makes ‘top 10’ videos; and How It Should Have Ended, a parody animation series that […]

Switzerland-based Viewster opens LA office

Switzerland-based video streaming service Viewster has opened an office in Los Angeles and appointed former Bandai Namco Games executive, Rob Pereyda, to lead its North American efforts. Pereyda becomes chief strategy officer and CEO of Viewster’s US subsidiary. He will lead global strategy and develop the North American market for Viewster, which aims to launch […]

Viewster launches new app

Online streaming service Viewster has launched a new version of its mobile app for iOS and Android. The app allows vertical thumb-scrolling to find content, a new follow function where viewers are notified of new episodes of a series being available, instant push notification when a new episode becomes live, instant replay on mobile screens […]

Viewster sees mobile app growth

OTT TV provider Viewster has seen the number of unique viewers for its mobile apps grow by 1,200% this year, according to the company.  Viewster says that its Android app is now in the top 20 entertainment service apps globally and the number three app in Germany. Viewster’s iOS and Android apps now support Google […]

OTT provider Viewster launches first TV ad campaign

Over-the-top TV provider Viewster is launching its first TV advertising campaign. Viewster will air two different TV commercials in the German market for its new iOS and Android apps. The TV ads will be broadcast on ProSieben and Sat.1 in August 2014. German Media Plan is managing placement and monitoring success of the campaign, while Vertigo […]

Viewster strikes deal for BBC series in US

Switzerland-based OTT video-on-demand provider Viewster has struck a deal with FremantleMedia to add 100 hours of programming from six BBC series to its content line-up in the US. Under the content licensing deal, Viewster’s US audience will now have access to shows including Merlin, That Mitchell and Webb Look, and Pulling as well as Australian […]

Red Bull Media House signs Viewster VOD deal

Red Bull Media House is launching a raft of its content on the Viewster video-on-demand platform. Viewers in the UK, Benelux, Germany and the Nordics will be able to watch Red Bull-produced action sports and culture content on-demand following the deal. Ad-supported VOD service Viewster has snagged Red Bull content including free-running show Red Bull […]

Viewster names UK sales chief

Switzerland-based video-on-demand service Viewster has named Jeremy Playle as its UK sales director. Playle will head Viewster’s brand partnerships and advertising sales business in the UK, and will be tasked with bringing new media brands to the platform as well as developing the company’s existing partnerships. Playle previously led the commercial element of cinema advertising […]

Viewster signs wrestling and marital arts deals

Switzerland-based over-the-top TV service Viewster has signed two new deals to air Total Nonstop Action Wrestling (TNA) and Ultimate Challenge Mixed Martial Arts (UCMMA) events online. Viewers can watch the content, which includes latest 10 mixed martial arts title fights, and TNA championship matches, will be available to watch free on-demand. The events were previously shown […]