The app allows vertical thumb-scrolling to find content, a new follow function where viewers are notified of new episodes of a series being available, instant push notification when a new episode becomes live, instant replay on mobile screens and ad-free viewing for the first two minutes.
Viewster recently hit five million overall app installs on Android since the first version launched. The company said the new version had already seen a 52% rise in viewers watching further than episode one of a series, and a 300% increase in engaging with content, including the use of ‘watch later’, ‘like,’ share or follow features.
Viewster CEO, Kai Henniges, said: “Forty-eight per cent of our users access Viewster via tablet or mobile phone, where they account for seventy-four per cent of all video views. The mobile device is the most flexible to use, and our young audience uses it to binge-watch the shows they are passionate about.”
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