Roku


Apple TV app launches on Roku

Apple is expanding the reach of its Apple TV app to Roku ahead of the launch of Apple TV+ in November. The company, which announced that it surpassed 30 million active monthly users in August, becomes the first TV dongle-maker to launch the Apple TV app.  Roku users can add the Apple TV app via […]

Roku introduces pop-up ads for OTA and cable viewing

Roku has started rolling out its Roku OS 9.2 update for Roku TVs and, in a previously unannounced change, the company has introduced interactive pop-up ads for OTA and cable viewing. The feature was first spotted by Cord Cutters News over the weekend. The publication showed a pop-up ad for the 2008 Ricky Gervais-starring Ghost […]

Roku and Innovid expand analytics partnership

Roku has announced the expansion of its partnership with Innovid to produce a new analytics solution. The companies have been partnered for several years, with Innovid’s ad tech being a part of Roku’s ad framework since 2015. A statement from the company said that the new solution is designed to measure and understand daily demographic […]

Roku introduces new devices, presents latest Roku OS update

Roku has unveiled its latest lineup of streaming devices along with an update to its smart TV operating system. The product lineup remains mostly the same, but there are two noteworthy changes. These are the updated Roku Express and Roku Ultra.  The new Roku Express is 10% smaller than its predecessor and at US$29.99 is […]

Streaming viewers could overtake pay TV in five years, claims Roku

Cord-cutters are predicted to potentially surpass traditional pay TV viewers by 2024, predicts a new study from Roku. According to the streaming device maker, approximately 60 million US TV households are expected to access video on their TV exclusively through streaming within the next five years. The report claims that this will mean that streamers […]

Roku partners with Hisense for UK Roku TV launch

Roku has announced the European expansion of Roku TV, bringing the operating system outside of North America for the first time.  Speaking at the company’s IFA keynote speech, CEO Anthony Wood announced that Hisense will be the first European Roku TV partner, with Roku TV models expected to launch in the UK in Q4. Roku […]

Roku adds Kids & Family offering to Roku Channel

Roku has added Kids & Family to its Roku Channel OTT platform. The experience adds a range of family-oriented content available for free and through premium subscriptions.  Roku says that Kids & Family delivers an array of shows, movies, live linear and short-form video typically found across multiple free and paid kids’ channels under one […]

Roku expands live TV offering

Roku has reinforced its programming offering with the addition of several free live TV channels. The addition of five channels brings the total available linear channels up to more than 30, with fubo Sports Network being the most noteworthy addition.  The ad-supported network, which soft-launched in June, is streaming service fuboTV’s first channel designed to […]

Roku surpasses 30m users

Streaming player provider Roku has 30.5 million active monthly users, the company confirmed in its Q2 earnings. The company also exceeded Wall Street expectations with quarterly revenues of US$250 million. On the company’s earnings call, Roku founder and CEO Anthony Wood said that Roku now reaches “one in five US households” and that the company […]

Xite launches on Roku in US

Interactive music service provider Xite has launched on Roku devices in the US. The service, which provides curated options of music videos from all major and top independent music labels, along with enabling customers to set their own playlists, launched in the US at the end of last year on Comcast’s X1 Infinity platform. The […]

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