Roku TV to enter UK market for Black Friday

The first Roku TV-equipped TV models will launch in the UK next week, the company has confirmed.  The Hisense smart TVs, which were announced at IFA 2019, will be the first sets to launch in the country powered by Roku OS. The 4K HDR TVs themselves are fairly low-cost, starting at £329 for the 43-inch […]

Roku completes dataxu Acquisition, launches Apple Watch app

Roku has announced the completion of its acquisition of dataxu.  Initially announced at the end of October, dataxu will provide Roku with a demand-side platform (DSP), device graph technology, and analytics platform. Roku says that it also expects the acquisition will accelerate its ad tech roadmap and ability to serve a “wide array of advertisers”. […]

Roku acquires advanced ad platform Dataxu

Roku is to acquire Boston-based Dataxu, a demand-side advertising platform provider that enables marketers to plan and buy video ad campaigns. Under the terms of the agreement, Roku is purchasing the company for US$150 million in cash and shares of Roku Class A Common Stock. The acquisition agreement has been approved by each company’s board […]

Apple TV app launches on Roku

Apple is expanding the reach of its Apple TV app to Roku ahead of the launch of Apple TV+ in November. The company, which announced that it surpassed 30 million active monthly users in August, becomes the first TV dongle-maker to launch the Apple TV app.  Roku users can add the Apple TV app via […]

Roku introduces pop-up ads for OTA and cable viewing

Roku has started rolling out its Roku OS 9.2 update for Roku TVs and, in a previously unannounced change, the company has introduced interactive pop-up ads for OTA and cable viewing. The feature was first spotted by Cord Cutters News over the weekend. The publication showed a pop-up ad for the 2008 Ricky Gervais-starring Ghost […]

Roku and Innovid expand analytics partnership

Roku has announced the expansion of its partnership with Innovid to produce a new analytics solution. The companies have been partnered for several years, with Innovid’s ad tech being a part of Roku’s ad framework since 2015. A statement from the company said that the new solution is designed to measure and understand daily demographic […]

Roku introduces new devices, presents latest Roku OS update

Roku has unveiled its latest lineup of streaming devices along with an update to its smart TV operating system. The product lineup remains mostly the same, but there are two noteworthy changes. These are the updated Roku Express and Roku Ultra.  The new Roku Express is 10% smaller than its predecessor and at US$29.99 is […]

Streaming viewers could overtake pay TV in five years, claims Roku

Cord-cutters are predicted to potentially surpass traditional pay TV viewers by 2024, predicts a new study from Roku. According to the streaming device maker, approximately 60 million US TV households are expected to access video on their TV exclusively through streaming within the next five years. The report claims that this will mean that streamers […]

Roku partners with Hisense for UK Roku TV launch

Roku has announced the European expansion of Roku TV, bringing the operating system outside of North America for the first time.  Speaking at the company’s IFA keynote speech, CEO Anthony Wood announced that Hisense will be the first European Roku TV partner, with Roku TV models expected to launch in the UK in Q4. Roku […]

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