Roku


Roku announces Brazilian expansion

Leading TV streaming platform Roku has announced its expansion into Brazil. Announcing the news, Roku CEO Anthony Wood said that the country is “one of the largest streaming markets in the world.” Figures from Ampere Analysis seem to back this up, with it previously being estimated that Brazil is the ninth-biggest OTT subscriber market in […]

Roku expands licensee brands and launches ‘Roku TV Ready’ certification

Roku has expanded its range of licensee brands to 15. In total, 15 brands will launch Roku TV models in Canada, Mexico, the US and the UK in 2020, with the focus being firmly on entry-level and lower cost models. The full list of brands that will produce Roku TVs in 2020 includes ATVIO, Element, […]

Roku CFO Louden announces departure

Roku chief financial officer Steve Louden has announced his plans to step down from the role. The company said that Louden will help the company hire a replacement and assist in a “smooth transition.” Joining Roku in 2015 as CFO, Louden aided in the company’s expansion to become a household brand and transition from being […]

Roku TV to enter UK market for Black Friday

The first Roku TV-equipped TV models will launch in the UK next week, the company has confirmed.  The Hisense smart TVs, which were announced at IFA 2019, will be the first sets to launch in the country powered by Roku OS. The 4K HDR TVs themselves are fairly low-cost, starting at £329 for the 43-inch […]

Roku completes dataxu Acquisition, launches Apple Watch app

Roku has announced the completion of its acquisition of dataxu.  Initially announced at the end of October, dataxu will provide Roku with a demand-side platform (DSP), device graph technology, and analytics platform. Roku says that it also expects the acquisition will accelerate its ad tech roadmap and ability to serve a “wide array of advertisers”. […]

Roku acquires advanced ad platform Dataxu

Roku is to acquire Boston-based Dataxu, a demand-side advertising platform provider that enables marketers to plan and buy video ad campaigns. Under the terms of the agreement, Roku is purchasing the company for US$150 million in cash and shares of Roku Class A Common Stock. The acquisition agreement has been approved by each company’s board […]

Apple TV app launches on Roku

Apple is expanding the reach of its Apple TV app to Roku ahead of the launch of Apple TV+ in November. The company, which announced that it surpassed 30 million active monthly users in August, becomes the first TV dongle-maker to launch the Apple TV app.  Roku users can add the Apple TV app via […]

Roku introduces pop-up ads for OTA and cable viewing

Roku has started rolling out its Roku OS 9.2 update for Roku TVs and, in a previously unannounced change, the company has introduced interactive pop-up ads for OTA and cable viewing. The feature was first spotted by Cord Cutters News over the weekend. The publication showed a pop-up ad for the 2008 Ricky Gervais-starring Ghost […]

Roku and Innovid expand analytics partnership

Roku has announced the expansion of its partnership with Innovid to produce a new analytics solution. The companies have been partnered for several years, with Innovid’s ad tech being a part of Roku’s ad framework since 2015. A statement from the company said that the new solution is designed to measure and understand daily demographic […]

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