Roku


Roku surpasses 53 million users in analyst-defying Q1

Roku has increased its monthly active users (MAUs) by 35% in Q1 2021 to reach a total of 53.6 million, the company has announced. The company delivered “an exceptional first quarter”, CEO Anthony Wood told analysts, with platform monetisation proving to be the biggest revenue driver. Overall, revenue was up 79% year-over-year to US$574.2 million, […]

Roku launches attack on Google as YouTube TV looks likely to disappear

Roku has warned users that YouTube TV could disappear from their devices as its legal battle with Google gatherers pace. The streaming device maker published a statement on Monday in which Roku accuses Google of attempting to control the platform’s user experience. A spokesperson for Roku said: “Google is attempting to use its YouTube monopoly […]

Paramount+, Google and Roku sign on as HDR10+ partners

HDR10+ Technologies has announced a number of new strategic partners who will adopt the visual tech. The new OTT players to sign on are ViacomCBS’s Paramount+, along with Google and Roku. Paramount+, the body said, is now delivering original shows such as The Stand to certified HDMI devices in HDR10+. Google and Roku meanwhile have […]

Roku enters into Original programming, rebrands Quibi content

Roku has announced its expansion into original content. The streaming stick maker said that it will launch over 75 series and films this year as a part of its free-to-view Roku Channel. A significant chunk of this library will be made up of the content that Roku picked up from short-lived streaming service Quibi earlier […]

Roku launches new devices and OS update

Roku has announced a handful of new devices along with the rollout of its latest OS update. The headline launch is the new Express 4K+ streaming device which will retail at US$39.99 when it starts to ship next month. This effectively replaces Roku Premiere as the company’s entry-level 4K streaming device, and comes equipped with […]

Finecast announces partnerships with four operators including Pluto TV and Roku

Addressable TV provider Finecast has revealed partnerships with a handful of high-profile platform operators in the UK. The company has announced deals with four new supply partners: Roku, Rakuten, Pluto TV and YuppTV. Finecast said that these supply partnerships will enable advertisers to reach and measure audiences at scale across all major consumer screens. All […]

Roku launches ad brand studio

Roku has further expanded into advertising with the launch of a brand studio dedicated to new formats and TV programming tailored for marketers. The company said that this dedicated brand studio will help marketers to “go beyond the traditional 30-second TV ad spot and amplify big moments in the marketing calendar.” This includes advertiser-commissioned short-form […]

Samsung continues to dominate CTV device market

The Samsung Tizen smart TV OS further extended its dominance in the CTV market as the top platform. According to Strategy Analytics, the number of Tizen devices in use worldwide increased by 21% year-on-year to 162.3 million in 2020. This makes Samsung’s platform the most used by a significant margin.  LG’s WebOS is sat in […]

Roku acquires Nielsen’s Advanced Video Advertising business

Roku has announced a major deal to acquire Nielsen’s Advanced Video Advertising business in a move which will further propel the company forward as a leader in the CTV space. The deal, described as a strategic alliance, will see Roku purchase the AVA business including Nielsen’s video automatic content recognition (ACR) and dynamic ad insertion […]

AVOD streamer Roku eyes more content deals after Quibi acquisitions

AVOD streamer The Roku Channel is looking to strike more content deals following the recent acquisition of shows from defunct streamer Quibi, after unveiling surging usage of its service. Roku, which manufactures devices as well as operating online networks, said that the reach of The Roku Channel had more than doubled in the past three months […]

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