MBC Group


Extreme E sets up MENA and Japan deals ahead of April launch

Ahead of its inaugural season, electric-powered off-road racing series Extreme E continues to bolster its broadcasting partnerships. The latest territories to be covered are Japan and MENA, with the races broadcast by DAZN and MBC Action respectively. Both broadcasters are set to show coverage of all five Extreme E X Pris, with the first taking […]

MBC Group switches to Mediagenix for BMS

Leading MENA media company MBC Group has selected Mediagenix to provide its broadcast management systems. Replacing its existing systems, Mediagenix’s WHATS’ON will manage all of MBC’s on-demand services and linear channels in a unified process. MBC Group is home to over 20 leading channels covering the MENA region, and runs Arabic-language streaming platforms Shahid and […]

WarnerMedia’s HBO Max hires exec from Mid-East streamer Shahid to lead in Lat Am

WarnerMedia has hired another senior exec from the Middle East’s MBC Group to lead its streaming service HBO Max in Latin America. Luis Duran will join the company in February as general manager of the SVOD in Lat Am, reporting into Johannes Larcher, who left MBC-owned streamer Shahid last year to become the head of […]

MBC hires M7 chairman d’Halluin as CEO

MBC Group, the Saudi-controlled broadcaster that is the largest in the Middle East, has appointed Marc Antoine d’Halluin as its CEO. d’Halluin will join the company on January 5, and replaces Sam Barnett who left in October after 17 years.  The new CEO previously served as chairman of M7 Group, which operates in Austria, Belgium, […]

MBC taps Du and Telstra for video connectivity

MBC in Dubai has partnered with Du and Telstra, which have teamed up to offer a new video contribution solution. Du and Telstra will provide MBC with a fully-managed video network service on the Telstra Global Media Network, enabling reliable and high-quality video streaming to Europe. Du said that through strategic partnerships with video network […]

MBC Group set to launch MBC Iraq channel

MBC Group is due to launch a new premium entertainment channel targeted at Iraqi families. MBC Iraq is due to launch on February 17, following two preview broadcasts on the preceding days: coverage of Winter at Tantora, a Saudi cultural festival featuring a number of Iraqi singers on February 15; and the season six debut […]

MBC Group appoints former Hulu exec for digital role

United Arab Emirates-based MBC Group has appointed former Hulu executive, Johannes Larcher, as managing director of digital and video-on-demand. Larcher, who most recently worked at US virtual reality company SubVRsive, will be responsible for enhancing MBC Group’s entire digital offering, including its flagship Shahid and Shahid Plus services. MBC Group said it will prioritise its […]

Fox+ joins MBC Group’s Shahid Plus streaming platform

MBC Group has partnered with Fox Networks Group Middle East and North Africa to bring the Fox+ streaming service to its Shahid+ platform. Shahid+ will broaden its catalogue of Arabic films and series by adding thousands of hours of international TV content from Fox+, which offers National Geographic documentaries, Fox Lifestyle shows, Baby TV, and […]

MBC to up its focus on Saudi Arabia and neighbouring markets

Dubai-headquartered MBC Group has announced plans to shift more focus towards Saudi Arabia and neighbouring markets. The Middle East and North Africa-focused media company said the move is in line with “current transformational positive changes” in Saudi Arabia – including premium content production. Other positive factors cited by MBC included media, entertainment and information and […]

MBC Group invests in online travel company Wego

MBC Group has invested in Middle East and North African online travel marketplace, Wego. The Middle East broadcast group said that it has invested a “significant amount” to accelerate Wego’s growth across the region, and that it will heavily promote Wego’s mobile apps and website across MBC’s platforms. “I believe that applying MBC’s brand amplification […]