Leading MENA media company MBC Group has selected Mediagenix to provide its broadcast management systems.
Replacing its existing systems, Mediagenix’s WHATS’ON will manage all of MBC’s on-demand services and linear channels in a unified process.
MBC Group is home to over 20 leading channels covering the MENA region, and runs Arabic-language streaming platforms Shahid and Shahid VIP.
Aus Alzubaidi, Senior Manager – Tech Ops at MBC Group, said: “After running multiple proof of concepts, we chose the WHATS’ON software package by Mediagenix for our operations. Mediagenix was able to demonstrate professionalism, competence, and profound understanding of our core business. They provide efficient solutions that best meet MBC Group’s needs.”
Tom Donoghue, Mediagenix Business Development Manager, said: “We are extremely excited to be working with MBC Group. After many trips to Dubai and an intensive Mediagenix ‘Proof of Concept’ phase lasting three weeks, we were confident that WHATS’ON and MEDIAGENIX had proven more than capable of being able to handle the exciting challenges that working with MBC will bring.
“We are very happy that Mediagenix was selected as the preferred choice of MBC Group. We felt that during the bid process we had already developed a strong relationship with the experienced team at MBC Group and we look forward to our partnership together.”
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