Kantar Media

Kantar: reality TV driving social engagement with television

Reality TV has driven the highest level of social engagement of television content in the UK over the past year, according to a study by Kantar Media. Kantar recorded 75 million TV Tweets over the 12 months from December 2017 to November 2018, resulting in a total of 28 billion impressions. Entertainment programmes are the […]

Kantar Media appoints EMEA CEO

Media intelligence firm Kantar Media has appointed the CEO of its Millward Brown UK research agency, Louise Ainsworth, to be CEO of its Europe, Middle East and Africa (EMEA) business. Ainsworth will take up her new role at Kantar Media on June 25 and will sit on the Kantar Media executive committee, reporting to CEO […]

UK consumers taking dim view of internet adverts

Over half of UK consumers believe that the ads they see on websites are not usually relevant to them, according to a study by Kantar Media. According to Kantar’s Dimension report, 55% of UK consumers state that that the ads they see on websites are not usually relevant to them, with 38% saying they dislike […]

Kantar to deliver extended audience measurement for Turkey

TIAK AŞ, the joint industry committee for TV ratings in Turkey, has awarded Kantar Media a contract to continue delivering the official TV trading currency for the country until at least 2020, with the option to extend until 2022. The existing service, awarded to Kantar Media in 2009 and reporting since 2012 will be expanded […]

Dutch online publishers tap Kantar for audience measurement

Audience measurement specialist Kantar Media has been tapped by Dutch online publishers’ group Vinex to launch a new panel for internet audience measurement in the Netherlands. The service replaces a previous internet audience measurement contract held by GfK. panel of 5,000 individuals uses technology from comScore and Kantar Media to measure online behaviour on browsers […]

SKO and Kantar Media launch daily online TV ratings

The Netherlands’ TV industry body Stichting KijkOnderzoek (SKO) has started delivering daily online TV ratings in partnership with Kantar Media. The ratings track the online consumption of TV programmes – initially from broadcasters NPO, RTL Netherlands and SBS broadcasting. The SKO said that the launch marks the first phase of its ‘Video Data Integration Model’, […]

Mediaset España quits audience measurement system

Mediaset España is to leave local audience measurement body the AIMC over disagreements about the methodology used to build the generally accepted ratings source, the Estudio General de Medios (EGM).   Mediaset sources have told Spanish press that the company has issues with the measurement system used by the EGM supplier, Kantar Media, and argues […]

UAE’s tview metering system passes latest audit

The UAE’s new TV ratings system, tview, has been approved for use by international auditors CESP, clearing the way for its adoption in the Gulf state.  The audit report, which was shown to the media industry at an event hosted by the Media Zone Authority in Abu Dhabi, concluded that tview, which is a meter-based […]

Amazon now accounts for 22.5% of UK entertainment market

Amazon now accounts for 22.5% of the UK entertainment market, with its share up year-on-year in the 12 weeks ending September 28, according to stats by Kantar Worldpanel. Last year Amazon had 17.6% of the market and the e-retailer widened its gap over its closest rival Tesco, which saw its marketshare fall from 20.6 for […]

BARB takes ‘fresh approach’ to service contracts

The UK’s Broadcasters’ Audience Research Board (BARB) has extended two of its four main service contracts, and has announced plans to take a “fresh approach” to the other two. BARB has extended its contract with RSMB for survey design and methodology until the end of 2018. It has done the same with Kantar Media for […]