SKO and Kantar Media launch daily online TV ratings

SKOThe Netherlands’ TV industry body Stichting KijkOnderzoek (SKO) has started delivering daily online TV ratings in partnership with Kantar Media.

The ratings track the online consumption of TV programmes – initially from broadcasters NPO, RTL Netherlands and SBS broadcasting.

The SKO said that the launch marks the first phase of its ‘Video Data Integration Model’, which integrates data sources for all online television programme and commercial viewing – with online commercials to be included in the coming month.

“We are proud that we are now able to provide the market with the necessary insights to have an ever greater understanding of their audience,” said Bas de Vos, managing director of the SKO.

“Kantar Media’s experience in hybrid approaches to measurement has enabled us to create, develop and implement an advanced data integration model that meets the needs of our members.”

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