Media intelligence firm Kantar Media has appointed the CEO of its Millward Brown UK research agency, Louise Ainsworth, to be CEO of its Europe, Middle East and Africa (EMEA) business.
Ainsworth will take up her new role at Kantar Media on June 25 and will sit on the Kantar Media executive committee, reporting to CEO and chairman Andy Brown.
“I am thrilled to welcome Louise to Kantar Media,” said Brown. “Her rich experience in digital and the changing media ecosystem is widely recognised across the industry and will be a considerable asset for Kantar Media and our clients alike.”
Ainsworth said: “Our clients are facing more change and disruption than ever before – Kantar Media’s unique scale and breadth of high quality data sets are well-placed to help our EMEA clients convert the challenges they face into valuable opportunities.”
Kantar Media’s EMEA region includes more than 1,500 employees based in 18 countries, including France, Spain, Germany, Turkey, Israel and South Africa.