Kantar Media-owned market research firm TNS Baltic has announced plans to improve its TV audience measurement services in Estonia, Latvia and Lithuania over the next four years.
TNS said the enhancements will include deploying Kantar Media’s latest TV measurement technology, phasing its current Eurometers that have been in use since 1999. It will also upgrade its processing systems to Kantar Media’s processing and panel management tool, Comtel.
“These enhancements will ensure the services which have been in place since 1999 (Latvia), 2000 (Lithuania) and 2003 (Estonia) continue to provide the most robust, transparent and credible TV currency for the Baltic markets,” said TNS.
Its clients in the region include Viasat/MTG, Baltic Media Alliance, Fox International Channels, as well as media agencies.
ICYMI: Smart TV market continuing to grow in Germany digitaltveurope.com/2021/10/15/sma… https://t.co/15wOQcvIUM
16 October 2021 @ 18:00:01 UTC
DTVE: the week in view – Move over Succession, Zee’s true life media drama is even more compelling… twitter.com/i/web/status/1…
16 October 2021 @ 12:35:00 UTC
ICYMI: DTVE launches Summer Industry Survey 2021 digitaltveurope.com/2021/10/15/dtv…
15 October 2021 @ 20:00:02 UTC
ICYMI: Under-fire Zee CEO defends company against Invesco assault digitaltveurope.com/2021/10/15/und… https://t.co/SoaTP5ojau
15 October 2021 @ 19:35:00 UTC