Digitalsmiths


Digitalsmiths: three fifths of US viewers watch SVOD daily

Some 61.1% of viewers watch over-the-top or subscription video-on-demand content as part of their daily viewing behaviour, according to TiVo-owned Digitalsmiths. The 15th edition of Digitalsmiths’ Video Trends Report, which polled viewers in the US and Canada, claims that on a daily basis 69.5% of viewers watch previously recorded TV and 85.7% watch live TV […]

Netflix subscribers ‘would not pay more than US$15’

A large proportion of North American Netflix subs would not pay more than US$15 for the streaming service, limiting its ability to raise prices as well as driving subs growth, according to new research. TiVo-owned TV technology firm Digitalsmiths conduct a quarterly survey, asking consumers about content trends and SVOD and pay TV usage. The […]

Pay TV facing slow attrition in US

Pay TV use is decreasing slowly but surely in the US, according to Digitalsmiths’ latest quarterly analysis of TV consumer habits. According to the company’s Q3 2015 Video Trends report, of those US and Canadian TV viewers that did not have a cable or satellite pay TV service in the last 12 months, 19.3% had […]

Ideal North American pay TV package 17 channels, says survey

Most North Americans would, on average, choose 17 channels to make up their ideal pay TV line-up and pay up to US$38 a month for it, according to a new survey. The Q1 2015 Video Trends Report, by TiVo-owned search and recommendations provider Digitalsmiths, found that 81.6% of respondents would like to select only the channels […]

Most North American TV viewers only watch up to 10 channels

The majority of North American TV viewers only watched between one and 10 TV channels in the Q4 2014, raising “alarming” questions about the future of pay TV subscription packages, according to new research. The Q4 2014 Video Trends Report, by TiVo-owned search and recommendations provider Digitalsmiths, said that while the number of viewers who […]

TiVo’s Digitalsmiths launches analytics platform

TiVo-owned search and recommendations provider Digitalsmiths has launched a new reporting and analytics platform called Seamless Insight.  This is designed to help service providers optimise targeted, cross-platform content promotions, increase average revenue per user (ARPU) and improve viewer engagement. “We’ve spent years improving the personalised content discovery experience and we’ve demonstrated time and time again […]

TiVo pays US$135 million for Digitalsmiths

DVR maker TiVo has agreed to pay US$135 million (€99.3 million) for cloud-based content discovery service Digitalsmiths, in a move it said would accelerate its evolution to a device-agnostic, cloud-based service provider. TiVo said that the deal will expand its role with tier-one US service providers, as Digitalsmiths has relationships with seven of the top […]

‘Cord thinning’ on the rise

The trend of ‘cord thinning,’ cutting one or more pay-TV services, is on the rise, with 16.9% of people decreasing or removing services in Q3, according to new research by video search and recommendation firm Digitalsmiths. The consumer trend survey noted a sequential rise in chord thinning from 13.4% in Q1 and 14% in Q2 […]

Zeebox expands Digtialsmiths deal to UK and Australia

Second screen TV app Zeebox has expanded its relationship with video search and recommendation firm Digitalsmiths, incorporating the latter’s ‘seamless discovery’ technology in the UK and Australia. Zeebox first started using Digitalsmiths’ technology in the US to power elements of its personalised video discovery back in June. Zeebox users in the UK and Australia will […]

‘Cord-cheaters’ are turning to OTT, says new research

A growing number of consumers are getting on-demand content from third-party OTT services instead of their pay-TV provider, according to new research.  The Q2 Video Discovery Trends Report, by video search, recommendations and discovery firm Digitalsmiths, claims there is an “emerging problem” of ‘cord-cheating’ as viewers turn to services like Netflix, Redbox Kiosk and Hulu. […]