TiVo-owned search and recommendations provider Digitalsmiths has launched a new reporting and analytics platform called Seamless Insight.
This is designed to help service providers optimise targeted, cross-platform content promotions, increase average revenue per user (ARPU) and improve viewer engagement.
“We’ve spent years improving the personalised content discovery experience and we’ve demonstrated time and time again that video providers are not leveraging their data to optimise and further innovate the TV experience,” said Chris Ambrozic, senior director of product at Digitalsmiths.
“In order to address these ongoing lost opportunities, we built an analytics platform that advances the content discovery process and provides our customers with a tool to increase revenue by promoting content that is vastly more appealing to their subscribers, ultimately leading to greater trust with their subscribers.”
The service has already been trialled by Dish and Foxtel and will be demoed by Digitalsmiths at the Consumer Electronics Show in Las Vegas in January.
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