ATSC 3.0


V-Nova joins ATSC

Video compression specialist V-Nova has become a member of the US ATSC organisation, which develops digital TV specifications and is currently focused on the rollout of the advanced ATSC 3.0 standard. V-Nova, which developed the proprietary Perseus compression technology, has recently focused on the development of Perseus Plus, a variant that is designed to enhance […]

TDF to provide HbbTV targeted ad tech internationally with Enensys

French transmission service provider TDF has teamed up with technology outfit Enensys to further the development of HbbTV-based targeted advertising on the country’s digital-terrestrial platform. TDF has developed what it describes as an innovative technology to enable dynamic ad substitution on the DTT platform using the HbbTV specifications. The first trials of the technology took […]

Apple, tech firms should be pressured to support ATSC 3.0, says NAB chief

Technology companies should be pressured to support the integration of ATSC 3.0 next-generation broadcasting technology in mobile devices, according to Gordon Smith, president and CEO, NAB. Speaking at the opening of the NAB Show in Las Vegas, Smith said that next-generation TV, enabled by ATSC 3.0, would bring benefits including 4K UHD video, interactive applications […]

US broadcasters team up for ATSC 3.0 rollout

A coalition of US broadcast television station groups, including both network owned-and-operated stations and affiliates, as well as public broadcasters, has unveiled plans to deploy Next-Gen TV – meaning TV based on the ATSC 3.0 specifications ­- in the 40 largest U.S. TV markets by the end of 2020. Participating companies include Fox Television Stations, […]

NAB Show attendees get Phoenix ATSC 3.0 trial update

Work towards implementing the new US advanced TV standard, ATSC 3.0, has made some progress over the last year, with NAB Show attendees yesterday hearing about trials in Phoenix, Arizona, Cleveland, Ohio and Chicago, Illinois. Peter Van Peenen, a consultant to channel group Pearl TV, provided an update on a key trial in Phoenix, Arizona […]

Sinclair teams up with SK Broadband for ATSC 3.0 JV

US local broadcast giant Sinclair Broadcast Group is to create a joint venture with Korea’s SK Telecom to develop broadcast solutions based on the ATSC 3.0 standard for the US and international markets. The two companies will jointly fund and manage a joint venture company within the first quarter of this year, with the aim […]

US broadcasters commit to ATSC 3.0 launch in 2020

A powerful group of US broadcasters, representing stations owned by the likes of Fox, NBC and Telemundo, have come together to support the introduction of ATSC 3.0 from 2020. The US next-generation broadcast TV standard, which is similar to HbbTV developments in Europe, is designed to enhance over-the-air services for viewers while bringing together broadcast […]

Harmonic reveals new OTT customer and UHD-HDR SaaS system

New US-based OTT TV outfit Vidgo has tapped technology provider Harmonic for a new OTT service deployment. Vidgo is a new entrant in the growing US OTT market that is planning to offer a skinny bundle line-up targeted at younger viewers and those that have decided to cut their pay TV services. “They have identified […]

ATSC completes 3.0 standards and launches at CES

The US Advanced Television Systems Committee (ATSC) has approved the final elements that complete the ATSC 3.0 suite of next-generation TV standards. The ATSC announced the release of ATSC 3.0 at CES in Las Vegas. According to the body, the new standards provide broadcasters with ew market opportunities through enhanced transmission and reception functionality and […]

FCC approves ATSC 3.0 but splits on partisan lines

The US Federal Communications Authority has approved the new ATSC 3.0 standard for use by broadcasters, enabling them to offer advanced interactive services to complement over-the-air signals, including targeted advertising. The FCC voted three to two to approve the standard, with Commissioners Mignon Clyburn and Jessica Rosenworcel voting against and expressing concern that the measure […]