V-Nova joins ATSC

Video compression specialist V-Nova has become a member of the US ATSC organisation, which develops digital TV specifications and is currently focused on the rollout of the advanced ATSC 3.0 standard.

Guido Meardi

V-Nova, which developed the proprietary Perseus compression technology, has recently focused on the development of Perseus Plus, a variant that is designed to enhance the quality and performance of existing codecs including  AVC/H.264, HEVC, VP9 and, in the future, AV1.

According to V-Nova, a broad range of existing players and set-top-boxes can be software-updated to support Perseus Plus enhancement for improved video quality and power consumption on devices.
“Joining the ATSC further strengthens one of our primary missions, which is to work extremely closely with all leading standard bodies and industry peers to drive the innovation and adoption of next-generation video and imaging compression technologies. In combination with our active work with MPEG and SMPTE, we’re excited to collaborate intensely with the ATSC group to advance terrestrial digital television broadcasting and media services,” said Guido Meardi, CEO and co-founder of V-Nova.

“ATSC 3.0 is specifically designed to be future-proof and incorporate continuous technological evolutions. We intend to contribute greatly towards this future innovation and help the group to deliver ever-improving experiences for viewers.”