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1 min read
Global ad revenues set to grow this year
Global advertising revenues will increase this year and Europe’s crisis-hit countries are recovering, according to…
1 min read
UK mobile ad spend to overtake TV this year
Mobile ad spend in the UK is expected to rise by 35% this year, overtaking…
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eMarketer: US digital ad spend to surpass TV next year
Total digital ad spend in the US will surpass TV spend for the first time…
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Vessel drops ads for paying subscribers
Vessel, the online video start-up from former Hulu boss Jason Kilar, has dropped the ads…
2 min read
Cutting TV ads has ‘disproportionate’ effect on sales
Cutting TV advertising budgets has a disproportionate negative effect on sales, according to the research…
2 min read
Non-linear viewing to complement, not replace linear TV
Non-linear viewing of content is set to continue to grow over the next three years,…
2 min read
UK TV ad spend tops £5 billion driven by online companies
TV advertising spend in the UK reached a record high of £5.27 billion last year,…
1 min read
Videology unveils online ad buying trends
TV and online video ad buying are converging, according to a report by software provider…
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TV still dominant video platform for millennials
TV remains the dominant video platform across all demographics, with millennials still spending 80% of…
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European video ad spend to grow 30% this year
European video ad spend will grow by more than 30% year-over-year in 2015 and will account…