Advertising

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ProSiebenSat.1 signs up with KD for regionalised ads

German commercial broadcaster ProSiebenSat.1 is to launch regionalized advertising on Vodafone-owned cable operator Kabel Deutschland’s…

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Ad spend rising, but Russia and China slow growth

Global ad spend will continue to grow in the next couple of years, but at…

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TV to account for 42.2% of the global ad market in 2015

TV advertising will account for 42.2% of the global ad market in 2015, but there…

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Bonnier launches unified programmatic video ad platform

Sweden’s Bonnier Group is to introduce a new programmatic video advertising platform that will bring…

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Sky Deutschland highlights benefits of VoD advertising

Sky Deutschland’s ad sales arm has conducted a study of the effectiveness of video-on-demand advertising…

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TV ads strong in 2014, weaker than expected in 2015

Media agency ZenithOptimedia is forecasting that global ad expenditure will grow 4.9% in 2015, reaching…

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Broadcaster VoD ads better than YouTube ads, says Channel 4

Advertising on TV on-demand players outperforms YouTube for viewer acceptance, engagement and attention, according to…

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UK advertising market grows faster than expected

UK advertising expenditure grew at its fastest rate for three years in the first half…

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TV revenues to reach €424.7 billion in 2018 

Global TV revenues will climb from €368.9 billion in 2014 to €424.7 billion in 2018,…

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OTT revenues to reach US$42 billion by 2020

Online TV and video revenues from fixed broadband networks will more than double in the…