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1 min read
IHS: online to replace TV as top ad medium by 2020
Online will replace TV as the number one global advertising medium by 2020, according to…
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Online video ad viewing grows as short-form boosts consumption
Viewing on online video adverts grew 28% year-on-year in the third quarter of this year,…
2 min read
ITV launches premium ad-free on-demand option on Hub
ITV is expanding its ITV Hub on-demand offering by adding what it describes as a…
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Ad revenues will grow despite political uncertainty
The global advertising market will grow at decent rate in the next few years despite…
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GroupM: UK advertising to see its eighth year of growth
WPP-owned advertising firm, GroupM, has predicted that UK advertising will see its eighth successive year…
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Virgin Media launches ad sales agency
Virgin Media has launched Virgin Media Solutions, a new advertising sales house for the UK…
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Snapchat ad revenues to reach nearly US$1bn next year
Snapchat is due to see “explosive growth” in ad revenues, with the messaging service set…
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German TV and video advertising market set for growth
The German audiovisual advertising market should see growth of between 3% to 4% this year,…
2 min read
Global TV ad spend to climb 3.1% driven by Olympics, US election
TV will continue to take the biggest share of the global ad market in 2016,…
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RTL buys video advertising firm Smartclip for €47m
RTL Group has agreed to buy a 93.75% shareholding in online video advertising firm Smartclip…