Does your SVOD brand behave like a ‘narcissist’ when it comes to understanding and engaging with subscribers?
Knowing exactly what your subscribers think and feel about their service has never been more important. That’s why Singula Decisions conducted an in-depth qualitative study to explore the psychological and emotional drivers that consumers experience when subscribing to entertainment and sports OTT brands such as Disney+, Netflix, and NOW TV.
Read the new series of three reports exploring why OTT brands are failing to build trust and loyalty with subscribers at key different stages of the customer journey…
It’s tough to grow a subscription service, but brands that take time to understand subscribers on a deeper psychological and emotional level can create positive long-term relationships.
Download the Psychology of a Subscriber series to discover nearly 100 practical solutions to help build and grow your OTT business.
ICYMI: France’s Hadopi counts cost of piracy: 12m users, €1bn loss of earnings digitaltveurope.com/2020/12/04/fra… https://t.co/HoDpfcvyTC
05 December 2020 @ 21:34:00 UTC
DTVE Digital Symposium 2020 - Keeping up with the customer: Quality of Experience and subscriber retention
05 December 2020 @ 13:00:01 UTC