Singula Decisions


SVOD operators ‘their own worst enemy’ in regards to churn

SVOD brands must take blame for churn, claims a new report.  A new damning report from Singula Decisions pins any churn experienced by SVOD operators squarely on the operators themselves, calling TV subscription brands “their own worst enemy.” From its new ‘Psychology of a Subscriber’ research, the company found that many respondents felt “rejected and […]

OTT brands slammed as ‘narcissistic’ in new report

A new report has slammed OTT subscription brands as exhibiting ‘narcissistic’ tendencies which can erode consumer trust. According to a new study from subscriber intelligence film Singula Decisions, a large number of OTT streaming services across both entertainment and sports fail to connect with customers for a number of reasons. These include not understanding the […]

Paywizard rebrands as Singula Decision, launches new version of Subscriber Intelligence platform

Paywizard, the pay TV customer manager vendor, has rebranded as Singula Decision. The company said that the new branding reflects its “approach, technology and expertise” and coincides with the launch of a new version of its Singula Subscriber Intelligence platform. The new platform promises to aid users’ ability to react and change customer behaviour. The […]