Singula Decisions

DTVE announces webinar on driving subscriber growth

Digital TV Europe has partnered with Omdia and Singula Decisions to present a free webinar on how premium user engagement can be used to drive subscriber growth to take place on May 19. The need to react much faster to subscribers is no longer a ‘nice to have’. It’s a must to drive loyalty and […]

Digital TV Europe Industry Survey 2021 now available

Digital TV Europe is excited to announce the release of our 2021 Industry Survey. Digital TV Europe’s sixth annual survey provides a unique snapshot of industry insiders’ views on the key issues and trends facing the digital video business in the wake of the COVID-19 pandemic. Several hundred executives from 39 countries answered our call […]

SVOD operators ‘their own worst enemy’ in regards to churn

SVOD brands must take blame for churn, claims a new report.  A new damning report from Singula Decisions pins any churn experienced by SVOD operators squarely on the operators themselves, calling TV subscription brands “their own worst enemy.” From its new ‘Psychology of a Subscriber’ research, the company found that many respondents felt “rejected and […]

OTT brands slammed as ‘narcissistic’ in new report

A new report has slammed OTT subscription brands as exhibiting ‘narcissistic’ tendencies which can erode consumer trust. According to a new study from subscriber intelligence film Singula Decisions, a large number of OTT streaming services across both entertainment and sports fail to connect with customers for a number of reasons. These include not understanding the […]

Paywizard rebrands as Singula Decision, launches new version of Subscriber Intelligence platform

Paywizard, the pay TV customer manager vendor, has rebranded as Singula Decision. The company said that the new branding reflects its “approach, technology and expertise” and coincides with the launch of a new version of its Singula Subscriber Intelligence platform. The new platform promises to aid users’ ability to react and change customer behaviour. The […]