DAZN has announced a new global partnership with Snapchat.
The partnership will see Snapchat users worldwide have free access to behind-the-scenes clips and highlights from the company’s boxing rights portfolio.
Content will be uploaded to Snapchat throughout the entire year, including a new show called DAZN Fight Week which will premiere on Snapchat’s Discover platform globally on August 31, with a minimum of 18 new episodes. Other content on the longer-form Discover platform will include a weekly highlights show and DAZN Fight Night – a special feature around the most anticipated upcoming events.
This deal comes after DAZN and Snapchat engaged in a short-term US boxing content partnership in 2019. This new partnership promises to deliver at least 70 episodes of various programmes to Snapchat users across the globe.
Joseph Markowski, EVP of DAZN, said: “This partnership is another example of DAZN constantly striving to reach fresh audiences in innovative ways, as part of a wider mission to engage new fans on the channels they frequent most while growing the sport of boxing globally.
“Snapchat is the perfect partner for DAZN to team up with in order to tap into a new generation of potential boxing fans, who we cannot wait to see instantly fall in love with the sport. Whether it’s fight night highlights, behind-the-scenes videos or ranking the greats, these new shows will be the place for Snapchatters to follow the best of boxing worldwide.”
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