DAZN has continued to strengthen its portfolio in Germany and Austria by renewing its rights deal with LaLiga.
The sports streamer has confirmed that it will continue to exclusively carry the top flight Spanish league in the region for the next five years.
DAZN has a very strong presence in Germany, holding football rights including the German Bundesliga, UEFA Champions League, English Premier League and Italy’s Serie A. As such, the company brands itself as the ‘home of football in Germany’.
Thomas de Buhr, Executive Vice President DAZN DACH, said: “Almost exactly five years ago, DAZN set out to revolutionise the way fans experience their favourite sports. LaLiga has been by our side all these years and is therefore a fundamental part of our broad portfolio of top-class football. So it’s even nicer that fans in Germany and Austria will be able to watch all the games from the Spanish Top Division live and exclusively on DAZN for the next five years.”
Melcior Soler, Audiovisual Director at LaLiga said: “DAZN has become a key part of the sports landscape in a short space of time and we are proud to continue our successful partnership with them.This long-term renewal offers the best opportunity for fans to discover the full breadth of our competition in one of Europe’s leading football markets.”
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20 June 2021 @ 13:38:00 UTC