LaLiga Tech rebrands to Sportian

LaLiga Tech, provider of solutions for the global sports and entertainment sector, has unveiled its new identity, Sportian. LaLiga Tech which was founded by LaLiga in 2021, became a joint venture the following year when Globant acquired an 51% majority stake in the company. LaLiga Tech evolves into Sportian, combining the two companies’ businesses. The […]

Spain’s LaLiga launches FAST channel LaLiga+

The Spanish football league organisation LaLiga has launched its FAST channel LaLiga+ on FAST platforms in partnership with The Channel Store. The FAST channel broadcasts international football events such as South America’s Copa Libertadores, CONCACAF Gold Cup and the Asian AFC Champions League. It will also feature matches from other national championships such as the […]

LaLiga Tech and Globant taps Microsoft’s AI technology for sports broadcasting

LaLiga Tech and Globant have joined forces with Microsoft to create digital products and AI solutions to transform sport and entertainment broadcasting. The new projects underway, are designed to improve the data available to coaches in order to help real-time decision-making, enhance the viewer experience by automatically generating new, personalised content, and to deliver immersive […]

Now TV Hong Kong renews LaLiga rights

Now TV, the pay TV offering of Hong Kong operator PCCW, has signed a deal with Spain’s LaLiga for the broadcast rights in Hong Kong for the next three seasons. Now TV will offer all 380 LaLiga matches for each season up to 2025-26. Fans will be able to keep up-to-date with news, highlights, interviews, […]

Orange España to offer full line-up of football

Orange España is to distribute Spanish and international football as part of its offering for the coming season. Orange said it was once again positioning itself as an alternative platform to Telefónica for football fans by distributing LaLiga first and second division football, the Copa del Rey, UEFA Champions League, UEFA Europa League and Europa […]

Vietnam’s SCTV secures exclusive five-season deal for LaLiga

Vietnamese pay TV operator SCTV has secured exclusive rights to Spain’s LaLiga for the next five seasons. SCTV has secured the exclusive Vietnamese rights to stream all 380 matches and a range of other highlights, weekly previews, news and review programmes. Having held shared broadcasting rights since 2018, from this season onwards SCTV will be […]

Japan’s U-Next revamps expanding live sports line-up

Japanese streamer U-Next has revamped its sports services to give it more visibility as it expands its offering. The streamer has split its sports content line-up into four distinct discipline-based elements, with sections for football, martial arts, golf and baseball and other sports. U-Next said it would highlight sports by making each discipline an independent […]

Japan’s U-Next secures LaLiga in five-season deal

Japanese streamer U-Next has signed a distribution partnership deal with Spain’s LaLiga giving U-Next rights to distribute Spanish top-tier footgall for the next five seasons. In addition to live streaming of all 380 matches of the Spanish soccer league, which will start on August 12, in full HD (1080p), U-Next subscribers can watch six playoff […]

LaLiga teams with Digital Virgo for international LaLiga Xtra app

Spain’s LaLiga has tapped mobile payment technology outfit Digital Virgo to launch a new LaLiga Xtra app internationally through licensees in 18 countries. The football league said that the agreement marks the next phase of LaLiga Xtra, based on a licensing model, which will free it up to focus on content innovation and development, with […]

Andorran operator first with combined Dolby Vision and Dolby Atmos for live football

Andorran service provider AndorraeTVeu, using the technology of TVUP Media and The Channel Store, is to offer its subscribers in Andorra Spanish the ultimate stage of top-tier football from LaLiga in Dolby Vision and Dolby Atmos for the first time. TVUP Streaming Media says it is the first streaming service to offer LaLiga matches with Dolby […]

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