DAZN launches football portal in Germany on TikTok

Sports streamer DAZN has announced a partnership with shortform mobile platform TikTok to create a new Football Hub on the app in Germany. 

The portal will provide viewers with exclusive behind the scenes football coverage, including live streams, challenges, tutorials, and videos from football stars like Bayern Munich’s Alphonso Davies.

It will also provide access to football-themed video tools and filters, allowing TikTok users to “show their passion for the game.” Also featured is a game which allows fans to bet on the outcome of the biggest matches in the Bundesliga (though no money is involved).

Thomas de Buhr, EVP DAZN DACH, said:  “Extending our content into the hub on TikTok offers fans many new opportunities to directly access exclusive DAZN football content Furthermore, there will be exciting insights behind the scenes of DAZN”

Charlotte Kohlhas, responsible for TikTok’s media partnerships in Germany, Austria and Switzerland, said: “We already have a lot of creative football content on our platform, so it was a logical next step for us to create this hub of incredible content. Right now, football fans have limited access to stadiums, so this is a great alternative on TikTok with so many possibilities to interact and for fans to feel closer to their favourite clubs and players”.

This is the latest step in DAZN’s aims to be the biggest name in German football, broadcasting 45 matches from the Bundesliga and 110 Champions League matches for the 2020-21 season. DAZN will up its coverage to 106 Bundesliga and 122 Champions League matches from the 2021-22 season.

The announcement comes days after DAZN reportedly applied for a linear broadcast licence in the country in order to distribute its DAZN1 and DAZN2 channels on cable, satellite, terrestrial and IPTV platforms.