ByteDance acquires VR maker Pico

ByteDance, the parent company of TikTok, has acquired Chinese VR headset maker Pico.  The deal was confirmed to CNBC by ByteDance, and sees the company make its first foray into virtual reality.  In a statement, ByteDance said: “[Pico’s] comprehensive suite of software and hardware technologies, as well as the talent and deep expertise of the […]

YouTube expands Shorts to 100+ countries

YouTube’s TikTok clone has begun its global rollout. YouTube Shorts effectively serves as YouTube’s competitor to TikTok, giving users the ability to publish and promote short-form video content.  The service launched first in India last year, and expanded to 26 countries including the US and the UK earlier this year. While YouTube Shorts is still […]

TikTok parent company shelves IPO plan

ByteDance, the parent company of short-form video app TikTok, has shelved its planned initial public offering. The company was recently valued at US$180 billion and had been considering an IPO in the US or Hong Kong. However, according to the Wall Street Journal, the company has indefinitely paused these plans.  While the company had previously […]

Telefónica forges partnership with TikTok, launches app on Movistar+

Telefónica has formed a partnership with TikTok to collaborate in a number of areas in Europe and Latin America, beginning with the launch of Living App TikTok Extra as part of Movistar+, the telco’s pay TV service in Spain. Movistar Fusión customers in over a million homes across Spain with UHD set-tops will be able […]

TikTok’s algorithm available to third-parties via new BytePlus division

TikTok’s parent company ByteDance has started selling its industry-leading AI to other companies. According to a report from the Financial Times, the company has opened up a new division dubbed BytePlus to manage sales and integration with brands. Clients currently include fashion app Goat, travel site WeGo and gaming platform GamesApp. The move is especially […]

Instagram adds ads to Reels

Facebook has introduced ads on Instagram Reels. Launched last year, Instagram Reels effectively serves as the Facebook-owned social media app’s answer to TikTok. It allows creators to upload short-form videos which are then presented to viewers via an algorithmically-driven feed based on tailored preferences. Instagram initially tested ads against Reels in India, Brazil, Germany and […]

Snap reveal Story Studio editing app and AR glasses

Snapchat operator Snap has announced a new video editing iOS app. The social media service, which has lost ground to TikTok in terms of widely-consumed short-form video, will launch Story Studio later this year, pulling data from Snapchat and its TikTok-like Spotlight feature. Snap said that the app has more than 500 million monthly active […]

ByteDance CEO and co-founder to step down 

Zhang Yiming, the founder and CEO of TikTok-owner ByteDance, is to step down from his position. Zhang co-founded the Chinese company in 2012, and will move to another position at the company. He will be succeeded by fellow co-founder Liang Rubo, who currently runs ByteDance’s HR division. In an internal letter later made public, the […]

Extreme E partners with TikTok

Upcoming offroad racing series Extreme E has announced a partnership with short-form video app TikTok ahead of its debut season on April 3. The partnership will see the racing series produce exclusive behind the scenes videos from race locations, while also creating content highlighting the competition’s environmental and gender equality missions.  Yannis Ioannidis, Senior Manager, […]

Channel 4 and E4 head for TikTok

UK broadcaster Channel 4 has struck an agreement with social media giant TikTok that will see the launch of accounts for its flagship channel and youth-focused E4 of Channel 4 on TikTok.  The new accounts will feature exclusive content from series Hollyoaks, Made in Chelsea and Pete & Sam’s Reality News, along with clipped content […]

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