The tech giant will have the domestic rights to seven more top Bundesliga matches and four relegation matches in Bundesliga and Bundesliga 2. This deal builds upon one-match and two-match deals previously announced by Amazon since the league’s recent resumption.
Amazon previously started offering the Bundesliga as a part of a sublicencing deal with Discovery’s Eurosport, which acquired a 54-match package in July 2019. Eurosport also licenced the matches to DAZN.
However, Eurosport has exercised a special termination clause in its contract that would allow it to get out of its €70 million a year deal. While the DFL disputed whether the coronavirus pandemic gave the broadcaster cause to get out of its contract.
However, with Discovery looking to get out of its deal, both DAZN and Amazon have had to deal with the DFL directly.
Last week, DAZN announced that it had secured a deal for the rest of the season with the DFL. Both it and Amazon will broadcast the same matches for the remainder of the 2019-20 season.
Join us for our first DTVE Digital Symposium session on 8 December at 12.30pm GMT "Keeping up with the customer: Qu… twitter.com/i/web/status/1…
28 November 2020 @ 16:00:00 UTC
"Psychology of a Subscriber: Part 1 – Acquisition" is the first of three reports looking at the psychological and e… twitter.com/i/web/status/1…
28 November 2020 @ 15:00:01 UTC
DTVE: the week in view – Ligue 1’s Mediapro drama shows that sports rights are anything but straightforward… twitter.com/i/web/status/1…
28 November 2020 @ 13:30:00 UTC