Amazon secures Bundesliga rights deal following Eurosport pullout

Amazon has expanded its German and Austrian distribution deal with the German Football League (DFL) through to the end of the season.

The tech giant will have the domestic rights to seven more top Bundesliga matches and four relegation matches in Bundesliga and Bundesliga 2. This deal builds upon one-match and two-match deals previously announced by Amazon since the league’s recent resumption.

Amazon previously started offering the Bundesliga as a part of a sublicencing deal with Discovery’s Eurosport, which acquired a 54-match package in July 2019. Eurosport also licenced the matches to DAZN.

However, Eurosport has exercised a special termination clause in its contract that would allow it to get out of its €70 million a year deal. While the DFL disputed whether the coronavirus pandemic gave the broadcaster cause to get out of its contract.

However, with Discovery looking to get out of its deal, both DAZN and Amazon have had to deal with the DFL directly.

Last week, DAZN announced that it had secured a deal for the rest of the season with the DFL. Both it and Amazon will broadcast the same matches for the remainder of the 2019-20 season.

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