Bundesliga


NENT Group and Bundesliga agree longest media rights agreement in either organisation’s history 

Nordic Entertainment Group (NENT Group) has announced a ‘historic’ rights deal with the German Bundesliga through to 2029. The rights extension covers nine markets – Sweden, Norway, Denmark, Finland, Iceland, Estonia, Latvia, Lithuania and Poland – and will see the broadcaster show more than 300 live Bundesliga and Bundesliga 2 matches every season including the German […]

Bundesliga set to launch international rights sale in February

The German Bundesliga will start an auction for its international broadcast rights in February, Deutsche Fußball Liga (DFL) managing director Christian Seifert has confirmed. According to sources cited by Reuters, the league has sent out information packages about a 10-25% stake in a new company managing the international broadcast rights and that the sale could […]

NENT’s Viaplay to expand to 10 international markets, including Poland and US

Nordic Entertainment (NENT Group) has unveiled plans to rollout streaming services in 10 international markets by the end of 2023, including Estonia, Latvia, Lithuania, Poland and the US in 2021. By the end of 2025, NENT Group aims to increase its subscriber base to approximately 10.5 million by more than doubling its Viaplay paying subscriber base in […]

Bundesliga international rights down 20%

The German Bundesliga has seen a significant decrease to its international TV rights contracts. According to local publication Sponsors, the Deutsche Fußball Liga (DFL) saw the total value of its international broadcast deals drop by €50 million – a decrease of 20% from the €250 million generated for the 2019/20 season. This comes in spite […]

Wantaway Eurosport signs Bundesliga sublicensing deal with DAZN

Discovery will once again sub-licence its domestic rights to more than 40 German Bundesliga matches to DAZN for the 2020/21 season ahead of the sports streamer starting its own deal with the league the following year.  Discovery-owned Eurosport initially wanted to exercise a ‘special termination’ clause in its contract that would allow it to get […]

Bundesliga ready to welcome back fans says CEO

In a boost for football broadcasting, the German Bundesliga has said that it is planning for fans to re-enter stadiums across the country’s top two tiers from the start of the new season in September. The Bundesliga was the first top European league to resume playing in the wake of the coronavirus pandemic on May […]

Saudi Arabia reportedly looking to snatch Bundesliga rights from beIN Sports

The Saudi government has reportedly entered into talks with Germany’s Bundesliga in an attempt to beat Qatar’s beIN Sports to the league’s broadcast rights across the Middle East. According to the Financial Times, beIN Sports has been in exclusive talks with the Bundesliga to renew its US$250 million five-year deal which ends this summer, but […]

Bundesliga confirms rights sale

The German Bundesliga has announced the distribution of its domestic rights for the four seasons from 2021-22 with Sky, DAZN and Sat.1 all picking up matches. The value of the rights has decreased from the current deal of €4.64 billion, as previously reported, with the sale being worth €4.4 billion. Sky and DAZN will be […]

UK public says ja to Bundesliga with viewing figures up 800% since restart

A UK public starved of football has been quick to adopt the German Bundesliga since its restart a month ago. According to Nielsen Sports, collective average viewing figures of BT Sports’ coverage of the league’s top three teams has increased by 800% compared to pre-lockdown averages. FC Schalke 04 has seen the biggest jump, with […]

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