Bundesliga


Bundesliga returns to MENA as beIN secures three-year deal

Following a two year blackout in the region, the German Bundesliga will return to the Middle East and North Africa.  beIN Sports has agreed a three-year deal to carry the league in MENA across all 24 countries in the region. The broadcaster will carry 306 Bundesliga fixtures, as well as the end-of-season relegation play-offs, the […]

Vodafone Deutschland and DAZN test 5G Bundesliga broadcasts

Vodafone Deutschland and sports streamer DAZN have revealed they are jointly testing the transmission of German Bundesliga football games using 5G.  Most recently, 5G-based transmission technology was used in February in the match between FC Bayern Munich and SpVgg Greuther Fürth. Both companies had previously used 5G at other Bundesliga games to transmit images and […]

Sony picks up Bundesliga rights for India

Sony Pictures Networks India (SPNI) has agreed a two-year licencing agreement with the German Bundesliga. The deal gives Sony the exclusive media rights to broadcast the Bundesliga across the Indian Subcontinent, with the agreement including India, Bangladesh, Bhutan, Nepal, Sri Lanka, the Maldives and Pakistan. The deal runs through to the end of the 2022-23 […]

Movistar+ secures rights to Bundesliga

Telefónica’s pay TV service Movistar+ has secured rights to German Bundesliga football through to the 2023-24 season. The company’s latest sports rights deal follows agreements closed over the last year with UEFA, the NBA, the ACB, the FOM and sports streamer DAZN. The pay TV operator says its sports portfolio, including the Bundesliga, is enabling […]

Sky picks up UK Bundesliga rights

Sky Sports has agreed a broadcast rights deal with the German Bundesliga. The league, which previously was carried by BT Sport, will be shown exclusively by Sky in the UK and Ireland until 2025.  The broadcaster will air the premium fixture of each weekend which will be shown live every Saturday at 5.30pm on Sky […]

beIN agrees Bundesliga rights deal in France and Turkey

beIN Media Group has agreed a broadcast rights deal with the Bundesliga in France and Turkey. The deal will see beIN broadcast the German league in both countries until 2025, and extends the relationship between the broadcaster and the Bundesliga in France to more than a decade.  beIN’s rights portfolio in France includes UEFA EURO […]

Bundesliga scraps plans to sell stake in overseas rights

The German Bundesliga has abandoned plans to sell a stake in its international broadcast rights. The league had previously planned to sell a 25% stake in its overseas broadcasting rights, with shortlisted buyout funds including KKR, Bridgepoint and CVC. The sale had been expected to value the rights at a total of €2 billion. However, […]

NENT Group and Bundesliga agree longest media rights agreement in either organisation’s history 

Nordic Entertainment Group (NENT Group) has announced a ‘historic’ rights deal with the German Bundesliga through to 2029. The rights extension covers nine markets – Sweden, Norway, Denmark, Finland, Iceland, Estonia, Latvia, Lithuania and Poland – and will see the broadcaster show more than 300 live Bundesliga and Bundesliga 2 matches every season including the German […]

Bundesliga set to launch international rights sale in February

The German Bundesliga will start an auction for its international broadcast rights in February, Deutsche Fußball Liga (DFL) managing director Christian Seifert has confirmed. According to sources cited by Reuters, the league has sent out information packages about a 10-25% stake in a new company managing the international broadcast rights and that the sale could […]

NENT’s Viaplay to expand to 10 international markets, including Poland and US

Nordic Entertainment (NENT Group) has unveiled plans to rollout streaming services in 10 international markets by the end of 2023, including Estonia, Latvia, Lithuania, Poland and the US in 2021. By the end of 2025, NENT Group aims to increase its subscriber base to approximately 10.5 million by more than doubling its Viaplay paying subscriber base in […]

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