Bundesliga


Sony picks up Bundesliga rights for India

Sony Pictures Networks India (SPNI) has agreed a two-year licencing agreement with the German Bundesliga. The deal gives Sony the exclusive media rights to broadcast the Bundesliga across the Indian Subcontinent, with the agreement including India, Bangladesh, Bhutan, Nepal, Sri Lanka, the Maldives and Pakistan. The deal runs through to the end of the 2022-23 […]

Movistar+ secures rights to Bundesliga

Telefónica’s pay TV service Movistar+ has secured rights to German Bundesliga football through to the 2023-24 season. The company’s latest sports rights deal follows agreements closed over the last year with UEFA, the NBA, the ACB, the FOM and sports streamer DAZN. The pay TV operator says its sports portfolio, including the Bundesliga, is enabling […]

Sky picks up UK Bundesliga rights

Sky Sports has agreed a broadcast rights deal with the German Bundesliga. The league, which previously was carried by BT Sport, will be shown exclusively by Sky in the UK and Ireland until 2025.  The broadcaster will air the premium fixture of each weekend which will be shown live every Saturday at 5.30pm on Sky […]

beIN agrees Bundesliga rights deal in France and Turkey

beIN Media Group has agreed a broadcast rights deal with the Bundesliga in France and Turkey. The deal will see beIN broadcast the German league in both countries until 2025, and extends the relationship between the broadcaster and the Bundesliga in France to more than a decade.  beIN’s rights portfolio in France includes UEFA EURO […]

Bundesliga scraps plans to sell stake in overseas rights

The German Bundesliga has abandoned plans to sell a stake in its international broadcast rights. The league had previously planned to sell a 25% stake in its overseas broadcasting rights, with shortlisted buyout funds including KKR, Bridgepoint and CVC. The sale had been expected to value the rights at a total of €2 billion. However, […]

NENT Group and Bundesliga agree longest media rights agreement in either organisation’s history 

Nordic Entertainment Group (NENT Group) has announced a ‘historic’ rights deal with the German Bundesliga through to 2029. The rights extension covers nine markets – Sweden, Norway, Denmark, Finland, Iceland, Estonia, Latvia, Lithuania and Poland – and will see the broadcaster show more than 300 live Bundesliga and Bundesliga 2 matches every season including the German […]

Bundesliga set to launch international rights sale in February

The German Bundesliga will start an auction for its international broadcast rights in February, Deutsche Fußball Liga (DFL) managing director Christian Seifert has confirmed. According to sources cited by Reuters, the league has sent out information packages about a 10-25% stake in a new company managing the international broadcast rights and that the sale could […]

NENT’s Viaplay to expand to 10 international markets, including Poland and US

Nordic Entertainment (NENT Group) has unveiled plans to rollout streaming services in 10 international markets by the end of 2023, including Estonia, Latvia, Lithuania, Poland and the US in 2021. By the end of 2025, NENT Group aims to increase its subscriber base to approximately 10.5 million by more than doubling its Viaplay paying subscriber base in […]

Bundesliga international rights down 20%

The German Bundesliga has seen a significant decrease to its international TV rights contracts. According to local publication Sponsors, the Deutsche Fußball Liga (DFL) saw the total value of its international broadcast deals drop by €50 million – a decrease of 20% from the €250 million generated for the 2019/20 season. This comes in spite […]

Wantaway Eurosport signs Bundesliga sublicensing deal with DAZN

Discovery will once again sub-licence its domestic rights to more than 40 German Bundesliga matches to DAZN for the 2020/21 season ahead of the sports streamer starting its own deal with the league the following year.  Discovery-owned Eurosport initially wanted to exercise a ‘special termination’ clause in its contract that would allow it to get […]

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