Telco Ooredoo, based in Doha, serves over 116 million customers across the MENA region. This deal will see the Eros Now content library available to Ooredoo customers.
In a statement, Eros said that the deal is of interest due to the high population of non-resident South Asians in Qatar, with there being an “unprecedented demand for Indian content” content in the region.
In total, Eros Now has 177.7 million registered users and 23.5 million paying subscribers.
This is the latest distribution deal signed by Eros in Qatar, following the agreement of a similar arrangement with Vodafone Qatar in August 2019.
Ali Hussein, CEO of Eros Now said: “Eros Now’s content certainly has a universal appeal and Qatar is one of the significant markets for us. The inconceivable demand for Indian content in the country has enabled Eros Now and Ooredoo to join hands and offer audiences the finest films, originals, music and more.”
Manar Khalifa Al-Muraikhi, director of PR and corporate communications at Ooredoo said: “This partnership will not only strengthen our portfolio but also help us build bridges to connect with our global audience. Love for Bollywood is conversation starter that seamlessly turns into a topic of discussion, and we are thrilled to partner with an Indian OTT giant.”
While it has signed multiple deals in Qatar, Eros also made bold strides into China in 2019, becoming the first Indian OTT player to secure distribution in the country.
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