Indian OTT platform holder Eros International has signed a deal with Vodafone Qatar.
The partnership will see over 1.8 million Vodafone subscribers in the country have access to Eros Now, the Bollywood-oriented VOD platform.
Users will also be able to access the company’s new Eros Now Quickie short-format content.
Globally, Eros Now boasts 18.8 million paid subscribers and 154.7 million registered users.
Commenting on the announcement, Ali Hussein, COO of Eros Digital, said: “Eros Now is constantly working towards creating ground-breaking content that connects with audiences globally. Our association with Vodafone Qatar further reinforces our aim of providing Indian entertainment content and build deeper engagement with the consumers in the country.”
Shavkat Berdiev, chief business unit director of Vodafone Qatar added: “With Vodafone Qatar’s rapid deployment of 5G technology that promises incredibly high network speeds, we are strengthening our digital services portfolio through strategic partnerships with leading global digital players. The already high consumption of movies and videos on our network will grow even further and the viewing experience will become even better with 5G. I’m confident that our association with Eros Now will provide an enriching experience to our customers.”
The announcement follows the signing of a landmark deal between Eros with Wasu that has seen Eros Now as the only Indian OTT player to have distribution in China.
