Nordic Entertainment (NENT) has struck a deal with Norwegian digital-terrestrial TV operator RiksTV that will extend the availability of NENT’s Viaplay streaming service and TV channels to RiksTV’s Strim streaming offering.
Viaplay will be available as part of RiksTV’s Strim streaming offering, which will also include NENT Group’s TV3, TV6 and Viasat 4 channels.
At the same time, RiksTV will continue to offer TV3, TV6, Viasat 4 and NENT Group’s Viasport channels to its TV customers, together with a seven-day catch-up service.
RiksTV has almost 300,000 subscribers in Norway, where its offering is available to 98% of households. As part of the extended distribution agreement, RiksTV’s TV subscribers will also have access to full seasons of four new shows provided by NENT Group each spring and autumn.
The partnership with RiksTV reflects NENT Group’s strategic focus on long-term distribution deals that ensure the availability of its streaming services and TV channels across the Nordic region. In addition to RiksTV, NENT Group has long-term partnerships with Boxer, Stofa, Telenor, Waoo and YouSee in Denmark; Altibox, Get, NextGenTel and Telenor in Norway; A3, Bahnhof, Connect TV, Kalejdo, Mediateknik, Ownit, Sappa, Serverado, Tele2, Telenor, Telia and Universal Telecom in Sweden; and DNA,Elisa and Telia in Finland.
Kim Poder, NENT Group chief commercial officer, said: “We want Viaplay and our TV channels to be available in as many homes as possible. NENT Group’s long-term partnerships show the popularity of our unique combination of originals, international films and series, kids content and live sports. This agreement makes our content available on both RiksTV’s streaming and TV platforms and demonstrates NENT Group’s commitment to finding innovative ways to reach viewers with the best entertainment in the Nordic region.”
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