Sky is launching a new pop-up sports service dedicated to American sports. Sky Sports USA will launch on January 3 and run to February 5, airing 40 live games from NFL American football and NBA basketball.
Content on the channel will include every game from the NFL play-offs, including Super Bowl LIII from Atlanta, the NBA London Game 2019 on
January 17 and all four games from the NBA’s celebration of Martin Luther King Jr. Day.
Sky Sports USA, normally Sky Sports Action, joins Sky Sports’ line-up of 10 dedicated sports channels.
Barney Francis, Sky Sports managing director, said “Every year, the NFL and NBA London games sell out in a matter of minutes and every year the following for both sports in the UK gets bigger. It’s a big month for both, with the road to the Super Bowl in NFL and the London and Martin Luther King games in the NBA – it’s a perfect time to launch a channel to make sure our customers get the very best of American sports.”
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