People who watch video games are more likely are more likely to take up subscription video-on-demand services than the average user, while only a minority of US SVOD customers use streaming services more frequently than broadcast or cable TV, according to a survey by Juniper Research.
According to Juniper’s Digital TV & Video Streaming Survey: Consumer Attitudes 2018, based on a study of consumers in the US, UK and China, people who watched video games take an average of six SVOD services, compared to between two and three for non-gamers.
People who watch games are bigger consumers of video generally, with 70% watching streaming video services several times a day compared with 56% for the average users. However, only 26% of game stream viewers watch dedicated eSports events, the survey found.
The survey also found that only 35% of US SVOD users watch their streaming services more frequently than terrestrial or cable TV. Among sports streaming viewers, 92% reported watching sports content elsewhere in addition to on their streaming service.
Netflix was the market leader among SVOD players in the US and UK, used by over 80% of respondents in the two countries, and was the only provider expected to grow its share of existing SVOD users.
Amazon Prime Video was watched by over 50% of US respondents and 48% of UK respondents.
DTVE: the week in view – Move over Succession, Zee’s true life media drama is even more compelling… twitter.com/i/web/status/1…
17 October 2021 @ 19:36:00 UTC
Vewd and Vestel partner for SaaS-based operator TV digitaltveurope.com/2021/10/15/vew… https://t.co/c3NA0zTcgg
17 October 2021 @ 18:00:00 UTC
DTVE launches Summer Industry Survey 2021 digitaltveurope.com/2021/10/15/dtv…
17 October 2021 @ 14:00:00 UTC
ICYMI: Smart TV market continuing to grow in Germany digitaltveurope.com/2021/10/15/sma… https://t.co/15wOQcvIUM
16 October 2021 @ 18:00:01 UTC