Juniper Research

Survey: telcos looking to ‘super-bundle’ services with single billing

Close to nine in 10 (88%) leading telcos in the US and UK are planning to offer ‘super bundling’ content hubs that enable single payment for a range of content apps, according to a report commissioned by subscriptions bundling and payments specialist Bango. According to a survey carried out by Juniper Research for Bango, 88% […]

Smart TV voice assistant transactions on the rise

Voice assistant transactions on smart TVs will reach half a billion dollars within 18 months. According to new figures from Juniper Research, spend through voice assistant-enabled smart TVs will reach nearly US$500 million in 2023. This is a drastic increase from the total of US$126 million expected in 2021. The report notes that this growth […]

Global adult VR content market set for dramatic growth

The value of the virtual reality adult content market is likely to grow from US$716 million in 2021 to US$19 billion in 2026 and will come to represent 22% of the global digital adult content market value by that date, according to a study by Juniper Research. Juniper predicts that subscription-based models will be main […]

Digital content revenue to reach US$432 billion in 2026

The total market value of digital content will more than double over the next five years. According to a new study from Juniper Research, the market value of digital content will rise from US$211 billion in 2021 to US$432 billion in 2026, representing a growth of 105% over the next five years. The estimate accounts […]

Game streaming and esports to grow to US$3.5 billion by 2025

The global esports and games streaming industry will be worth US$3.5 billion by 2025. According to a new study from Juniper Research, the market’s value will rise from US$2.1 billion in 2021, representing growth of over 70% over the next four years. The majority of the market value, the report says, will be derived from […]

Global subscriptions to increase by 65% over next five years

There will be almost 2 billion active SVOD subscriptions by the mid-point of the decade, a new report claims. According to predictions from Juniper Research, nearly 2 billion subscriptions to services like Netflix and Disney+ will be active in 2025 across the globe, representing an increase of 65% over the end of 2020. However while […]

VR content market set for 160% rise over next five years

The virtual reality (VR) content market will bring in over US$7 billion in 2025. While interest in VR has cooled in recent years, the introduction of cheaper headsets and the broadening accessibility of the medium will see a boost to the content market, claims a new report from Juniper research. The market is set to […]

Entertainment to dominate 13.5 billion-strong smart home market by 2025

There will be almost 13.5 billion smart home devices in use by 2025, claims a new report. According to new figures from Juniper Research, the smart entertainment category will dominate the market and take up the bulk of the projected US$230 billion revenue smart home devices generate. Both figures are a marked improvement from 2020, […]

Game subscriptions to be US$11 billion industry by 2025

Video game subscription services, already a dominant force in the entertainment industry, will become even more in the coming years, a new analysis has said. According to figures from Juniper Research, the video games service platform sector will grow from US$6.6 billion in 2020 to US$11 billion by 2025. This is offset against a 3% […]

Digital TV ‘the next battleground’ for advertising fraud

The contentious issue of advertisers losing money to fraud will become more prevalent across digital TV, a new report has revealed. According to a new study from Juniper Research, entitled ‘The Impact of AI for Digital Advertisers’, spend on advertising over OTT TV services will exceed US$42 billion (€37.5 billion) by 2023. This represents a […]

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