Juniper Research


Smart TV voice assistant transactions on the rise

Voice assistant transactions on smart TVs will reach half a billion dollars within 18 months. According to new figures from Juniper Research, spend through voice assistant-enabled smart TVs will reach nearly US$500 million in 2023. This is a drastic increase from the total of US$126 million expected in 2021. The report notes that this growth […]

Global adult VR content market set for dramatic growth

The value of the virtual reality adult content market is likely to grow from US$716 million in 2021 to US$19 billion in 2026 and will come to represent 22% of the global digital adult content market value by that date, according to a study by Juniper Research. Juniper predicts that subscription-based models will be main […]

Digital content revenue to reach US$432 billion in 2026

The total market value of digital content will more than double over the next five years. According to a new study from Juniper Research, the market value of digital content will rise from US$211 billion in 2021 to US$432 billion in 2026, representing a growth of 105% over the next five years. The estimate accounts […]

Game streaming and esports to grow to US$3.5 billion by 2025

The global esports and games streaming industry will be worth US$3.5 billion by 2025. According to a new study from Juniper Research, the market’s value will rise from US$2.1 billion in 2021, representing growth of over 70% over the next four years. The majority of the market value, the report says, will be derived from […]

Global subscriptions to increase by 65% over next five years

There will be almost 2 billion active SVOD subscriptions by the mid-point of the decade, a new report claims. According to predictions from Juniper Research, nearly 2 billion subscriptions to services like Netflix and Disney+ will be active in 2025 across the globe, representing an increase of 65% over the end of 2020. However while […]

VR content market set for 160% rise over next five years

The virtual reality (VR) content market will bring in over US$7 billion in 2025. While interest in VR has cooled in recent years, the introduction of cheaper headsets and the broadening accessibility of the medium will see a boost to the content market, claims a new report from Juniper research. The market is set to […]

Entertainment to dominate 13.5 billion-strong smart home market by 2025

There will be almost 13.5 billion smart home devices in use by 2025, claims a new report. According to new figures from Juniper Research, the smart entertainment category will dominate the market and take up the bulk of the projected US$230 billion revenue smart home devices generate. Both figures are a marked improvement from 2020, […]

Game subscriptions to be US$11 billion industry by 2025

Video game subscription services, already a dominant force in the entertainment industry, will become even more in the coming years, a new analysis has said. According to figures from Juniper Research, the video games service platform sector will grow from US$6.6 billion in 2020 to US$11 billion by 2025. This is offset against a 3% […]

Digital TV ‘the next battleground’ for advertising fraud

The contentious issue of advertisers losing money to fraud will become more prevalent across digital TV, a new report has revealed. According to a new study from Juniper Research, entitled ‘The Impact of AI for Digital Advertisers’, spend on advertising over OTT TV services will exceed US$42 billion (€37.5 billion) by 2023. This represents a […]

Juniper: voice assistant use to triple by 2023

The will be 8 billion digital voice assistants in use by 2023, more than triple the 2.5 billion that were used at the end of 2018, according to Juniper Research. The report said that smartphone assistants will be the largest platform by volume thanks to Google Assistant and Siri but predicted that smart TVs would […]

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