Juniper Research


VR content market set for 160% rise over next five years

The virtual reality (VR) content market will bring in over US$7 billion in 2025. While interest in VR has cooled in recent years, the introduction of cheaper headsets and the broadening accessibility of the medium will see a boost to the content market, claims a new report from Juniper research. The market is set to […]

Entertainment to dominate 13.5 billion-strong smart home market by 2025

There will be almost 13.5 billion smart home devices in use by 2025, claims a new report. According to new figures from Juniper Research, the smart entertainment category will dominate the market and take up the bulk of the projected US$230 billion revenue smart home devices generate. Both figures are a marked improvement from 2020, […]

Game subscriptions to be US$11 billion industry by 2025

Video game subscription services, already a dominant force in the entertainment industry, will become even more in the coming years, a new analysis has said. According to figures from Juniper Research, the video games service platform sector will grow from US$6.6 billion in 2020 to US$11 billion by 2025. This is offset against a 3% […]

Digital TV ‘the next battleground’ for advertising fraud

The contentious issue of advertisers losing money to fraud will become more prevalent across digital TV, a new report has revealed. According to a new study from Juniper Research, entitled ‘The Impact of AI for Digital Advertisers’, spend on advertising over OTT TV services will exceed US$42 billion (€37.5 billion) by 2023. This represents a […]

Juniper: voice assistant use to triple by 2023

The will be 8 billion digital voice assistants in use by 2023, more than triple the 2.5 billion that were used at the end of 2018, according to Juniper Research. The report said that smartphone assistants will be the largest platform by volume thanks to Google Assistant and Siri but predicted that smart TVs would […]

Juniper: digital content spend to reach US$250bn in 2019

Global consumer spend on digital content will reach US$250 billion in 2019, an increase of US$23 billion year-on-year, driven in part by digital sports rights, according to Juniper Research. The company said that SVOD services will be a key driver of growth as major players, including Amazon, Facebook and Twitter, have acquired sports rights in […]

Juniper: 100m mobile VR devices to access games by 2023

More than 100 million mobile VR devices – including smartphone and standalone headsets – will access games globally by 2023, up from 52 million devices in 2019, according to Juniper Research. Juniper’s ‘Virtual Reality Markets: Innovation, Disruption and Future Prospects 2019-2023’ report argues that the development of smartphone VR content is essential for increasing consumer […]

Video game viewers ‘more likely’ to sign up for SVOD services

People who watch video games are more likely are more likely to take up subscription video-on-demand services than the average user, while only a minority of US SVOD customers use streaming services more frequently than broadcast or cable TV, according to a survey by Juniper Research. According to Juniper’s Digital TV & Video Streaming Survey: […]

Juniper: Increased churn at Amazon Prime and HBO Now

A new consumer survey from Juniper Research has found increased churn rates at video streaming services such as Amazon Prime (-2.9%) and HBO Now (-19.2%), in key markets including the UK and the US. By contrast, however, Netflix – home of scripted series like Stranger Things and Black Mirror – is showing positive adoption rates […]

Juniper: 858m people to watch eSports by 2022

The number of unique viewers for eSports events and games-related content will reach 858 million by 2022, equal to roughly a tenth of the world’s population, according to Juniper Research. The research firm estimates that viewers of competitive eSports tournaments and ‘let’s play’ content – such as tutorials and talk-throughs of games content – will climb […]

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