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Viacom launches first streaming app in CEE

Viacom International Media Networks has launched its first mobile video streaming app in central and eastern Europe in partnership with Telenor.

Telenor customers in Serbia will have free access to long-form content through the Nickelodeon Play VOD mobile app from today.

Telenor is also set to debut Nickelodeon Play in Montenegro in October and it is expected that the app will launch with more CEE affiliate partners in the coming months, according to Viacom.

The Nickelodeon Play app will offer access to both full-length episodes of iconic Nickelodeon animation series and short form content. It launches with a line-up of content including SpongeBob SquarePants, Teenage Mutant Ninja Turtles, Game Shakers, Alvin and the Chipmunks and Paw Patrol.

“We’re delighted to be partnering with Telenor to allow mobile customers full access to the great Nickelodeon content on-the-go and on-demand for the first time in Serbia and Montenegro”, Bartosz Witak, SVP, general manager for VIMN in Central Eastern Europe and Israel said. “The video streaming app will give Telenor premium customers greater flexibility and choice over when and where they experience their favourite shows and characters, serving their growing appetite for on-demand solutions.”

Saša Filipović, chief marketing officer of Telenor Serbia, said: “Now, that Nickelodeon Play is part of Telenor digital ecosystem, the youngest ones have a chance to enjoy contents suitable for their age. At the same time, parents don’t have to worry because with this application we provide safe internet environment for their children. Telenor customers are the first in the region to have access to this application, which is fully tailored to the market. In this way, we continue to enrich contents we are offering and, consequently the customer experience.”