Magic Leap has agreed its first sports partnership with the NBA and Turner, in a move it claims will usher in “the next generation of sports viewing and interactivity”.
The mixed reality company said a newly-created NBA app will be available on its Magic Leap One headset and will offer “an intimate experience that has never been seen in sports”.
“Using Magic Leap’s Screens platform, fans will be able to summon multiple, virtual screens into their field of view,” said Jeff Ruediger, managing director, Magic Leap Screens.
“When paired with Magic Leap’s Digital Lightfield technology and spatial computing, these screens can be shown at any size, and in any location combined with supplemental graphics that allow fans to enjoy their favourite stats, replays and commentary – all without missing the game action.”
The NBA app will feature overlay data on virtual screens and a “life-size Shaquille O’Neal presence” that users will be able to see in their living room as they watch matches.
“At launch we will have a curated list of archived NBA games featuring the most exhilarating matchups from recent seasons, as well as a selection of highlight clips of your favourite teams and players. We are working towards bringing the live NBA game experience to Magic Leap One,” said Ruediger.
Starz channels launch on YouTube TV in the US https://t.co/tau2uU4wvz
20 June 2018 @ 16:33:55 UTC
Sony Pictures Television Networks (SPTN) is expanding into OTT in Western Europe https://t.co/1efirQxoZT
20 June 2018 @ 16:32:59 UTC
The UK government has accepted deal terms between 21st Century Fox and Sky https://t.co/jPJ5NRzb2K
20 June 2018 @ 16:32:39 UTC
Viacom secures mobile distribution deal for Paramount+ with Telenor. https://t.co/jiKCXOBSuq
19 June 2018 @ 13:31:53 UTC