Viacom has highlighted the strength of the performance of its UK channels last year, led by free-to-air broadcaster Channel 5, which delivered the largest audience growth among the country’s public service broadcasters, according to the media group.
Channel 5’s audience grew by 5% to deliver a 6.51% share of all TV viewing, the service’s best performance since 2004. The Channel 5 portfolio, including 5Star, 5USA and 5Spike, also delivered its highest share of viewing to date among the sought-after ABC1 audience segments and 16-24 year-olds, according to Viacom. The portfolio achieved a 5.58% share of this group, which it said reflected its investment in factual and documentary shows including Slum Britain: 50 Years On, produced in partnership with Shelter and natural history documentary, Alaska: A Year in the Wild.
The rebranded 5Spike meanwhile saw a 32% increase in viewing share for all individuals.
Viacom’s overall portfolio of channels achieved an 8.4% share of all TV viewers. Comedy Central grew its 16-34s audience by 11% and achieved its best year on record, while Nickelodeon grew 7% and is the number one ranked kids network in pay TV homes, the media group said.
James Currell, President for Viacom’s UK operations, said: “It speaks volumes for the strength of Channel 5’s performance last year that it gained share from its rivals and won over new audiences in the most intense competitive environment I can remember. It is clear proof our investment in reinventing Channel 5’s schedule is paying off and is contributing strongly to the overall growth of our UK business.”
Join us next week for "Outsource, automate, optimise: how to meet the video delivery challenge in a hyper-competiti… twitter.com/i/web/status/1…
18 April 2021 @ 14:00:00 UTC
Into the Cloud: Migration Strategies, Challenges and Opportunities for Media Companies digitaltveurope.com/intelligence/w…
17 April 2021 @ 15:00:01 UTC
DTVE: the week in view – Amazon’s understated video dominance should not go unnoticed digitaltveurope.com/comment/amazon… https://t.co/riM6AslWFd
17 April 2021 @ 12:30:00 UTC
ICYMI: Mediaset: no last-minute resolution to Vivendi dispute digitaltveurope.com/2021/04/16/med…
16 April 2021 @ 20:02:00 UTC