The Discovery-owned broadcaster said that record numbers switched on Eurosport’s coverage of cycling’s Grand Tours – the Giro d’Italia, Tour de France and Vuelta a España – with a 26% increase in average live audience numbers compared to 2016.
It claimed that the 2017 Vuelta a España alone had an average live audience of 1.3 million – a 46% increase on the previous year – while the broadcaster’s average audience across all Vuelta coverage reached 1.1 million, up 81% from 2016.
“We pushed the boundaries of innovation in 2017 with the first live broadcast in 360 virtual reality during a professional race at La Route du Sud in June and we believe there is room for even more innovation in our coverage,” said Eurosport CEO Peter Hutton.
“We are also aiming to feature more local experts on-site at future major events who’ll discuss the big stories of the day to their local audiences, while we will look to further unlock the power of data to explain the sport and help meet our goal of being the natural home of every cycling fan on digital and broadcast platforms.”
ICYMI: Vodafone sees TV losses in Germany as competition bites digitaltveurope.com/2021/07/23/vod… https://t.co/K0O4Gs51fz
23 July 2021 @ 19:30:00 UTC
Samba TV launches global TV viewership dashboard digitaltveurope.com/2021/07/23/sam… https://t.co/uwKaADjWGL
23 July 2021 @ 18:30:00 UTC
Redbox turns to Wurl for Free Live TV expansion digitaltveurope.com/2021/07/23/red… https://t.co/RfRLUgLcZi
23 July 2021 @ 17:00:00 UTC
Freesat passes European IRS Certification Scheme for UHD receivers digitaltveurope.com/2021/07/23/fre… https://t.co/Q5gfVFOGOG
23 July 2021 @ 16:35:00 UTC