Discovery invests in Enduro Sports Organisation

Factual channel giant Discovery has invested an unspecified amount in cycling outfit Enduro Sports Organisation Ltd, the owner and operator of the UCI recognised Enduro World Series (EWS) and EWS-E, the mountain bike and electric mountain bike championships. The move will see Discovery’s Play Sports Group, its cycling media company and community that claims to […]

Eurosport commits to cycling after ratings jump

Eurosport has pledged to continue to invest in its cycling coverage after it announced that more fans tuned in to the sport’s flagship events in 2017 than ever before. The Discovery-owned broadcaster said that record numbers switched on Eurosport’s coverage of cycling’s Grand Tours – the Giro d’Italia, Tour de France and Vuelta a España […]

Discovery takes 20% stake in Play Sports Group

Discovery has led an investment round in cycling-focused digital sports media company, Play Sports Group, taking a 20% stake of the business and a seat on its board. With the deal, Play Sports will deliver digital content to complement Discovery-owned Eurosport’s coverage of European cycling, as part of a partnership arrangement between the two firms. […]