Polish cable operator Multimedia Polska has tapped set-top box and TV technology provider ADB to provide its personal TV software to enhance its pay TV offering.
The use of ADB’s technology will enable Multimedia Polska to launch several new features, including a catch-up TV service that allows subscribers to later watch selected programs that were previously broadcast, or to record any program using network DVR functionality. The upgrade also delivers timeshift services, allowing subscribers to stop, resume, rewind and also start over a program already in progress.
Multimedia Polska has also tapped ADB to re-design its user interface and EPG, including the introduction of personalised recommendations that recognizes viewers’ preferences and suggests content suited to their needs based on availability, timing and context, according to ADB.
Multimedia Polska and ADB have worked together since 2007, initially with the implementation of HD decoders and management systems.
International cable group Liberty Global recently struck a deal to acquire Multimedia Polska in an all-cash transaction. Liberty Global already operates in Poland through UPC Poland.
Bartlomiej Kasinski, director of strategy and development division, Multimedia Polska, said: “Our partnership with ADB will allow us to enrich our offering with new functionalities that will enable the delivery of a range of very interesting and innovative digital television services to our subscribers. With ADB’s Personal TV solution, we have a truly extendable platform that will literally change the way our subscribers watch TV.”
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