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C More secures long-term deal for Swedish hockey

Manfred Aronsson

Manfred Aronsson

Bonnier Broadcasting-owned Swedish pay TV outfit C More has signed a six-year deal giving it access to Swedish Hockey League (SHL) matches until the 2023-24 season.

The deal, which takes effect from the 2018-19 season and gives C More the right to air live regular season matches and playoffs exclusively, is the longest TV contract entered into by the SHL to date.

C More already holds the current rights to SHL matches. The pay TV broadcaster has also recently signed long-term agreements with Sweden’s handball and floorball leagues.

C More CEO Manfred Aronsson said that the latest deal was evidence of the pay TV outfit’s long-term investment in Swedish sport and represented a joint declaration of intent to develop the SHL’s international presence and encourage participation.