TV4 Group


TV4, Discovery, MTG and Telia team up in targeted ad initiative

Telia, TV4 Group, Discovery Networks and Modern Times Group (MTG) have teamed up to launch a new targeted advertising initiative in Sweden. The three broadcast groups have teamed up with Telia to provide dynamic advertising insertion on the Telia Play service, delivering localised advertising to individual subscribers based on the screen used and the location […]

TV4 caught in #MeToo wave as CEO unveils crisis measures

Swedish free and pay TV broadcaster TV4’s CEO Casten Almqvist has announced a new “no exceptions, no tolerance” policy on sexual harassment and discrimination following revelations concerning popular DIY and interior design programme Äntligen Hemma and its host Martin Timell. Timell has been the subject of accusations of sexual harassment, racism and homophobia, with a […]

TV4 names new deputy sales chief

Swedish broadcaster TV4 Group has named Rikard Sjöberg as deputy sales director. Sjöberg, who will take up his new post on September 1, has worked for TV4 in a variety of roles over the last seven years, initially working for local TV is Stockholm and, most recently, as sales manager for one of the group’s […]

TV4 axes news unit, closing channels in cost-cutting drive

Swedish broadcaster TV4 Group has announced wide-ranging cost-cutting measures that will see it fold its independent news subsidiary TV4Nyheterna, bringing all journalistic activity back into its core business. The company is also setting up a new joint unit for studios and production technology across news and sports as part of a wider rationalisation of its […]

C More extends SVOD to Finland as TV4 posts growth

TV4 Group-owned C More is launching its subscription video-on-demand service in Finland as part of an expansion of a service that laid claim to be the fastest growing SVOD offering in Sweden last year. The cost of investing in its subscription video-on-demand service led to a higher than expected loss for C More last year, […]

TV4 makes key content hires

Swedish free and pay TV broadcaster TV4 Group has made two key content appointments. TV4 has hired its own former programme director Mary Mowbray as head of development. Mowbray was freelancing for a number of other Swedish TV broadcasters before being re-hired by her former employer. The broadcast group has also hired Cem Yeter in […]

New sports COO for TV4 and C More

Swedish free and pay TV group Bonnier Broadcasting has named Rickard Segeborn as chief operating officer for sport across both free-to-air broadcaster TV4 Group and pay TV outfit C More. In his new role Segeborn will be responsible for the production of 7,000 hours of sports broadcasting across C More and TV4 annually. Erik Westberg, […]

C More secures long-term deal for Swedish hockey

Bonnier Broadcasting-owned Swedish pay TV outfit C More has signed a six-year deal giving it access to Swedish Hockey League (SHL) matches until the 2023-24 season. The deal, which takes effect from the 2018-19 season and gives C More the right to air live regular season matches and playoffs exclusively, is the longest TV contract […]

TV4 Group secures rights to basketball matches

Swedish free and pay TV broadcaster TV4 Group has secured the rights to broadcast four matches from the men’s European basketball Championship qualifier round next month. The deal will give TV4 the rights to air the double encounter of the Swedish team’s matches against Bosnia-Herzegovina and Russia. The matches will be shown on the TV4 […]

Finland’s MTV hires Discovery and Viasat execs in management restructure

Bonnier Broadcasting-owned Finnish commercial broadcaster MTV’s CEO Jarkko Nordlund  has named a new management team, with Discovery’s Sami Vikback taking charge of the group’s advertising business and Viasat’s Johannes Leppännen becoming head of pay TV. Nordlund has hired Vikback from Discovery Networks Sweden, where he had the role of revenue director, to take charge of […]

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