TV4 makes key content hires

Mary Mowbray

Swedish free and pay TV broadcaster TV4 Group has made two key content appointments.

TV4 has hired its own former programme director Mary Mowbray as head of development. Mowbray was freelancing for a number of other Swedish TV broadcasters before being re-hired by her former employer.

The broadcast group has also hired Cem Yeter in the new role of creative director. Yeter

Cem Yeter

was previously CEO of production outfit Zodiak’s Los Angeles unit and has also served as CEO of local production outfit Mastiff.

Yeter helped develop and produce programmes that have been aired by TV4 including Så Mycket Bättre , Let’s Dance , Bytt är Bytt and Det Största Äventyret.

TV4 said that the appointments highlighted its existing focus on format development and its commitment to spend more resources of the development of local Swedish content.

Both Mowbray and Yeter will take up their new posts in January.

Existing development chief Jakob Hansson is stepping back but will continue to work in a programme development role, while head of production Malin Knave will work as a senior executive producer.