The deal will give TV4 the rights to air the double encounter of the Swedish team’s matches against Bosnia-Herzegovina and Russia. The matches will be shown on the TV4 Sport channel, on TV12 and on the cmore.se website and C More app from TV4’s pay TV arm.
Sweden will face Bosnia-Herzegovina in Sarajevo on September 3, with a home match between the pair and home and away matches with Russia to follow.
Johan Cederqvist, head of sports programming for TV4 Group and C More, said that the deal showed that the group was continuing its efforts to provide the best sport content to its viewers.
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