The deal will see Mediaset and Google develop a joint strategy to protect content rights, while Mediaset will also develop its digital presence by making content available on YouTube.
Mediaset filed a suit against Google over copyright infringement in 2008, demanding €800 million and alleging that the US internet company had benefited from making advertising revenue around Mediaset content that had illegally been made available on the site. Mediaset argued at the time that it had identified 4,643 titles to which it owned the copyright that had been made available on the site.
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